Mathijs Haak

Mathijs Haak currently serves as the Manager of Digital Engagement at Exact, where he leverages his extensive expertise in customer experience (CX), online strategy, and marketing to drive impactful digital initiatives. In this role, Mathijs leads a dynamic team of 20 specialists across disciplines such as UX, data analysis, campaign management, and engineering, fostering a collaborative environment focused on delivering measurable improvements in customer satisfaction and operational scalability. His strategic oversight is instrumental in developing and executing service-related digital campaigns utilizing platforms like Salesforce, aimed at enhancing onboarding processes, feature adoption, and overall customer engagement.

Mathijs’s approach combines analytical rigor with a conceptual mindset, enabling him to identify innovative opportunities for digital transformation and process optimization. His focus on long-term value creation aligns with industry best practices in multichannel marketing, branding, and market research, ensuring that Exact’s digital engagement strategies are both scalable and customer-centric. As a key member of the management team, he plays a pivotal role in initiatives aimed at increasing NPS, reducing customer churn, and strengthening the company's digital footprint.

His expertise in marketing management, product marketing, and branding complements his technical skills in Google Adwords and direct marketing, allowing him to craft targeted, data-driven campaigns that resonate with diverse customer segments. Mathijs’s pragmatic yet forward-thinking leadership continues to position Exact as a leader in digital innovation within the SaaS and financial software industry, ensuring the company remains agile and responsive to evolving customer needs and market trends.