Mathieu Lalain

Q: What is Mathieu Lalain email address?

Email Mathieu Lalain at mathieulalain@gmail.com and mathieu.lalain@diageo.com. This email is the most updated Mathieu Lalain's email found in 2026.

Q: How to contact Mathieu Lalain?

To contact Mathieu Lalain send an email to mathieulalain@gmail.com or mathieu.lalain@diageo.com. (updated on February 24, 2025)

Category Marketing Director Whisky & Luxury - Northern Europe at Diageo | Hamburg, Hamburg, Germany

About Mathieu Lalain

Mathieu Lalain, as the Category Marketing Director for Whisky & Luxury at Diageo Northern Europe, plays a pivotal role in shaping the strategic direction and growth trajectory of the company's premium spirits portfolio across 11 diverse markets. With a portfolio generating approximately £300 million in annual turnover and leading a dynamic team of 20 marketing professionals, Mathieu leverages his extensive experience in customer and brand marketing to drive transformational initiatives. His expertise in strategic planning, brand management, and data-driven decision making has been instrumental in unlocking new growth opportunities within the highly competitive whisky segment.

In his current role, Mathieu has spearheaded innovative go-to-market strategies, including the accelerated deployment of product innovations and the expansion into emerging digital channels, notably in Germany and Poland. His leadership in executing a strategic pricing review and optimizing trade marketing initiatives has contributed to a remarkable +35% NTO growth for Johnnie Walker, reaching a record £120 million. Mathieu’s entrepreneurial mindset and deep understanding of shopper marketing and digital media enable him to craft compelling brand narratives that resonate with consumers while strengthening B2B2C relationships.

Furthermore, Mathieu’s focus on leveraging powerful insights and analytics has allowed him to develop tailored marketing strategies that enhance brand equity and consumer engagement across multiple markets. His ability to foster a high-performing team through coaching and strategic guidance ensures that Diageo remains at the forefront of the whisky and luxury spirits industry, continuously innovating and adapting to evolving market dynamics. Overall, Mathieu Lalain’s leadership exemplifies a blend of strategic foresight, operational excellence, and a passion for premium brand building.

Mathieu Lalain Work