Masechaba Setsubi
Social Media Content & Operations Lead at VML | City of Johannesburg, Gauteng, South Africa
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Masechaba Setsubi currently serves as the Social Media Content & Operations Lead at VML, where she plays a pivotal role in driving the agency’s social media strategies for the Coca-Cola account across South Africa and East Central African markets. In this capacity, Masechaba leverages her extensive expertise in community relations management, crisis management, and real-time content creation to ensure that brand messaging resonates authentically with diverse audiences. Her leadership extends beyond traditional content planning, encompassing strategic oversight of live event coverage, community engagement initiatives, and social listening to proactively address emerging issues.
At VML, Masechaba’s role involves orchestrating a dynamic team of strategists, analysts, community managers, designers, and customer care specialists to deliver integrated social media solutions aligned with Coca-Cola’s expansive business objectives. She excels at matching social team capabilities—such as community management, content development, and crisis response—with broader marketing, PR, and corporate communication strategies. Her proficiency with tools like Sprinklr enables her to optimize social listening, reporting, and analytics, ensuring data-driven decision-making.
Masechaba’s expertise in communications planning and her ability to manage high-pressure situations make her a strategic asset in navigating the fast-paced social media landscape. Her focus on fostering authentic community relations and executing impactful live event coverage helps elevate brand presence and engagement. Through her leadership, VML continues to deliver innovative social media campaigns that not only meet client expectations but also set new standards for excellence in digital marketing within the African markets.
Social Media Content & Operations Lead at VML in April 2022 to Present
Social Media Team Lead at Wunderman Thompson South Africa in July 2021 to March 2022
Senior Community Manager at Wunderman Thompson Digital in May 2019 to July 2021
Community Manager at Wunderman Thompson in January 2018 to April 2019
Social Media Community Manager at Callback Dreams Studios in January 2015 to December 2017
Marketing and Publicity Assistant at Jonathan Ball Publishers in January 2014 to December 2014
Publicity Intern at Jonathan Ball Publishers in August 2013 to December 2013
Marketing and Sales Intern at Jonathan Ball Publishers in June 2013 to August 2013
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University of the Witwatersrand, Bachalor of Arts with Honours, October 2026
University of the Witwatersrand, Bachelor of Arts (BA), October 2026
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Social Media Strategy Development
Team Leadership and Cross-functional Collaboration
Content Production and Management
Community Relations Management
Meltwater
Sprinklr
Press Releases
Market Research
Community Management
Search Engine Optimization (SEO)
Analytical Skills
Content Planning
Live Event Coverage
Writing
Communications Planning
Communication
Strategy Alignment
Teamwork
Brand Identity and Compliance
Crisis Management
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Discover more about VMLWhat is Masechaba Setsubi email address?
Email Masechaba Setsubi at [email protected] and [email protected]. This email is the most updated Masechaba Setsubi's email found in 2026.
How to contact Masechaba Setsubi?
To contact Masechaba Setsubi send an email to [email protected] or [email protected]. (updated on November 01, 2024)
What company does Masechaba Setsubi work for?
Masechaba Setsubi works for VML
What is Masechaba Setsubi's role at VML?
Masechaba Setsubi is Social Media Content & Operations Lead
What is Masechaba Setsubi's Phone Number?
Masechaba Setsubi's phone (**) *** *** 397
What industry does Masechaba Setsubi work in?
Masechaba Setsubi works in the Marketing & Advertising industry.
Masechaba Setsubi Email Addresses
Masechaba Setsubi Phone Numbers
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