Maryam Warnke

Maryam Warnke currently serves as the Head of International Marketing Communication at Trendyol Group, where she plays a pivotal role in shaping the company's global brand strategy and expanding its footprint across diverse markets. Leveraging her extensive experience from her tenure at About You, Maryam has built and led high-performing international content and marketing teams, including brand management, social media, influencer collaborations, and content creation. Her strategic vision and innovative approach have been instrumental in driving brand awareness, customer engagement, and sustainable growth in a highly competitive e-commerce landscape.

At Trendyol, Maryam oversees the development and execution of integrated marketing campaigns tailored to regional audiences, ensuring alignment with the company's overarching brand identity. She manages a substantial marketing budget, utilizing KPI-Implementierung and data-driven insights to optimize performance and maximize ROI. Her expertise in international marketing, combined with her strong analytical and technical understanding, has resulted in a remarkable 120% increase in brand awareness within newly entered markets.

Maryam’s leadership emphasizes building scalable, agile teams that excel in content management, social media strategy, and influencer marketing—key drivers of customer acquisition and retention. Her focus on innovative branding, effective communication, and project management has enabled Trendyol to establish a compelling brand presence globally. Known for her entrepreneurial mindset and collaborative approach, Maryam continues to push boundaries, fostering a culture of creativity and strategic excellence that positions Trendyol as a leader in international e-commerce marketing.