Mary Sofis

Mary Sofis, as the Managing Director of Just Bits LED Strip Lighting, brings a wealth of industry expertise and strategic vision to the company. With over 20 years of experience in the electrical and lighting sectors, Mary has played a pivotal role in shaping the company's reputation as the electrician’s choice for high-quality LED strips, profiles, drivers, and linear lighting solutions. Her deep understanding of lighting technology, combined with her strong background in business development and sales management, has enabled Just Bits to expand its product offerings and strengthen its position within the Australian market.

Under Mary’s leadership, the company has focused on developing innovative lighting solutions that meet the specific needs of electrical contractors, building professionals, and their clients. She oversees key projects that involve integrating cutting-edge LED technology into residential, commercial, and retail environments, ensuring that each product aligns with industry standards for quality, durability, and energy efficiency. Her expertise in project management and marketing strategy has been instrumental in driving growth, fostering strong relationships with trade professionals, and expanding the company's reach through targeted marketing initiatives.

Mary’s commitment to customer-centric solutions and her keen insight into market trends have helped Just Bits stay ahead of industry developments. She actively champions sustainable lighting practices and promotes the benefits of linear LED lighting for both aesthetic appeal and functional performance. Her leadership continues to position Just Bits as a trusted partner for electrical and building professionals seeking reliable, innovative lighting products backed by exceptional service and technical support.