Mary Fratto
Director of Travel Client Partnerships at VDX.tv | New York City Metropolitan Area
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Mary Fratto is a seasoned professional with over 20 years of experience in digital marketing, sales, and business development, currently serving as the Director of Travel Client Partnerships at VDX.tv. In this pivotal role, she leverages her extensive expertise to forge strategic partnerships that enhance the visibility and engagement of travel brands in an increasingly competitive landscape. VDX.tv, a global video advertising platform, is at the forefront of transforming how brands connect with their audiences across Connected TV (CTV) and personal devices.
Mary's passion for delivering innovative and impactful solutions is evident in her leadership of key projects that drive growth and foster customer loyalty. By utilizing advanced data analytics and performance-based marketing strategies, she ensures that travel clients can effectively reach their target demographics, maximizing their return on investment. Her proficiency in media planning and competitive analysis allows her to craft tailored campaigns that resonate with consumers, creating meaningful brand experiences that transcend traditional advertising methods.
In addition to her hands-on experience, Mary is adept at navigating the complexities of CRM systems and account planning, which are crucial for building long-lasting relationships with clients. Her strategic approach to business development not only enhances VDX.tv's offerings but also positions travel brands to thrive in a rapidly evolving digital ecosystem. As she continues to push the envelope in digital advertising, Mary remains committed to empowering brands to connect with their audiences in more relevant and impactful ways.
Director of Travel Client Partnerships at VDX.tv in April 2023 to Present
Senior Specialist, Client Partnerships at VDX.tv in June 2021 to June 2023
Sr. Enterprise Client Executive at Forrester in April 2020 to June 2021
Sr. Principle Account Manager - Global Key Accounts at TripAdvisor in July 2019 to April 2020
Principal Account Manager - Global Key Accounts at TripAdvisor in March 2018 to July 2019
Senior Manager – Global Key Accounts at TripAdvisor in April 2016 to February 2018
Senior Account Manager – Key Accounts at TripAdvisor in July 2014 to April 2016
Account Executive at AOL - Advertising.com in February 2011 to August 2013
Account Manager at LinkShare Corporation in September 2008 to January 2011
Marketing Coordinator at LinkShare Corporation in October 2007 to October 2008
Coordinator at Full Circle in January 2006 to January 2008
Marketing Assistant at LinkShare Corporation in September 2006 to September 2007
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University of Tennessee-Knoxville - College of Business Administration, Bachelor of Business
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Online Advertising
Online Marketing
Solution Selling
Integrated Marketing
Affiliate Marketing
Account Management
Advertising
Business Development
Sales
PPC
Web Analytics
Marketing Strategy
Product Management
Digital Marketing
Competitive Analysis
Marketing
Digital Strategy
CRM
Display Advertising
Mobile Marketing
E-commerce
Strategy
Analytics
Direct Marketing
Campaign Management
Advertising Sales
Media Planning
Data Analysis
Conversion Optimization
Salesforce.com
Microsoft Excel
Strategic Partnerships
Creative Problem Solving
Presentations
Problem Solving
Qualifying Prospects
New Business Development
New Business Opportunities
Client Accounts
Account Planning
Marketing Analytics
Performance Based Marketing
Hospitality
Data Analytics
Online Lead Generation
Strategic sales
Microsoft Office
Customer Service
Strategic Planning
Digital Media
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Discover more about VDX.tvWhat is Mary Fratto email address?
Email Mary Fratto at [email protected] and [email protected]. This email is the most updated Mary Fratto's email found in 2026.
What is Mary Fratto phone number?
Mary Fratto phone number is +1.7036293903.
How to contact Mary Fratto?
To contact Mary Fratto send an email to [email protected] or [email protected]. If you want to call Mary Fratto try calling on +1.7036293903. (updated on January 07, 2024)
What company does Mary Fratto work for?
Mary Fratto works for VDX.tv
What is Mary Fratto's role at VDX.tv?
Mary Fratto is Director of Travel Client Partnerships
What industry does Mary Fratto work in?
Mary Fratto works in the Marketing & Advertising industry.
Mary Fratto Email Addresses
Mary Fratto Phone Numbers
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