Marvin Dumke

Marvin Dumke currently serves as the Senior Digital Marketing Manager at ProBioGen AG, a leading biopharmaceutical company specializing in the development of innovative cell line and process development solutions. In this role, Marvin leverages his extensive expertise in digital marketing to drive strategic initiatives that enhance the company's online presence, generate high-quality leads, and support business growth. His key projects include managing the DemGen-Campaign, which focuses on promoting ProBioGen’s proprietary technologies through targeted performance channels such as LinkedIn, Paid Search, and the company website. Marvin’s proficiency with tools like Google Tag Manager, Google Analytics, LinkedIn Analytics, and HubSpot enables him to meticulously track campaign performance, optimize marketing automation workflows, and ensure data-driven decision-making.

A core aspect of Marvin’s responsibilities involves aligning marketing efforts with sales through funnel methodology and lead management, utilizing platforms like HubSpot and Salesforce to nurture prospects effectively. His expertise in SEA (Search Engine Advertising) with LinkedIn Ads and Google Ads allows him to reach niche audiences within the biotech and pharmaceutical sectors, maximizing ROI. Additionally, Marvin’s skills in web design and development—using WordPress, Adobe XD, and Adobe Acrobat—enable him to create engaging, user-centric digital assets that support brand positioning and customer engagement.

What sets Marvin apart is his passion for following projects from inception to completion, continuously monitoring their growth, and learning from each campaign’s insights. His holistic approach to digital marketing, combined with his technical skills and strategic mindset, makes him a valuable asset in driving ProBioGen’s digital transformation and maintaining its competitive edge in the biotech industry.