Markus Birgler

Markus Birgler currently serves as the Senior Director of Innovation at Purem by Eberspächer, where he plays a pivotal role in shaping the company's strategic direction and technological advancements within the automotive industry. In this capacity, Markus oversees a dynamic global innovation department comprising teams dedicated to strategy development, program management, and advanced engineering. His leadership is instrumental in driving forward-looking initiatives, particularly in the realms of hydrogen and battery technology, aligning with the industry’s shift toward sustainable mobility solutions. Markus’s expertise in program management and cross-functional team leadership enables him to orchestrate complex projects that span multiple disciplines, ensuring seamless integration of new technologies into market-ready products.

Throughout his tenure, Markus has spearheaded key projects focused on exhaust technology, active sound design, anti-noise solutions, and mechatronics, leveraging his deep understanding of advanced engineering principles. His innovative approach combines invention with practical application, fostering a culture of continuous improvement and technological excellence. Markus’s keen sense of people and situational awareness allows him to develop and mentor high-performing teams, cultivating a collaborative environment that accelerates innovation cycles and enhances product marketing strategies.

With over seven years of experience leading new business departments with more than 20 employees, Markus has demonstrated a consistent ability to translate strategic visions into tangible technological breakthroughs. His focus on business and technology transformation positions him as a driving force behind Purem’s efforts to develop next-generation exhaust systems and emission control solutions, ensuring the company remains at the forefront of automotive innovation in a rapidly evolving industry landscape.