Mark Laan

Mark Ter Laan is a seasoned retail professional with a broad and diverse background spanning marketing, formulary development, sales, and operations. Currently serving as the Senior Brand Activation Manager at Jumbo Supermarkten, he plays a pivotal role in shaping and executing innovative marketing strategies that drive brand engagement and customer loyalty across various Jumbo formats. His expertise lies in creating compelling offline marketing campaigns that resonate with local communities while seamlessly integrating with digital initiatives, including e-commerce platforms and CRM systems.

In his role, Mark is responsible for overseeing the development and implementation of targeted promotional activities, in-store activations, and merchandising strategies that enhance the customer shopping experience. His deep understanding of store management and sales enables him to align marketing efforts with operational goals, ensuring that campaigns not only attract foot traffic but also convert interest into sales. Mark’s leadership in coaching and managing cross-functional teams fosters a collaborative environment focused on delivering measurable results.

Key projects under his leadership include the launch of innovative in-store campaigns tailored to specific customer segments, leveraging data-driven insights to optimize campaign performance. His expertise in CRM and customer engagement tools allows him to personalize marketing efforts, strengthening customer relationships and increasing lifetime value. With a strong foundation in offline marketing, combined with his knowledge of e-commerce and merchandising, Mark ensures Jumbo remains at the forefront of retail marketing innovation. His strategic approach and hands-on management continue to contribute significantly to Jumbo’s growth and market presence in a highly competitive retail landscape.