Mark Julsing

Mark Julsing, currently serving as the Manager of the Monitoring & Informatie team within the Directie Maatschappelijke Ontwikkeling (DMO) at the Municipality of Groningen, plays a pivotal role in shaping the city's social care strategies through data-driven insights and rigorous quality management. In his leadership capacity, Mark oversees a diverse team of over 20 professionals, including data analysts, adviseurs, kwaliteitsmedewerkers, and onafhankelijke toezichthouders WMO, all dedicated to ensuring the delivery of high-quality social services. His expertise lies in translating complex social data into actionable insights that inform policy development, resource allocation, and service improvement.

Under Mark’s stewardship, the team leverages advanced quantitative research techniques, including the use of SPSS and other data management tools, to monitor and evaluate social care programs' effectiveness. His strategic focus on integrating market research, social media analytics, and customer feedback mechanisms enables the municipality to adapt swiftly to changing social needs and enhance stakeholder engagement. Mark’s background in marketing research and online advertising complements his approach, allowing him to develop innovative methods for data collection and analysis that support evidence-based decision-making.

Key projects led by Mark include the development of comprehensive dashboards for real-time monitoring of social care quality, implementation of feedback loops through digital platforms, and the deployment of targeted interventions based on data insights. His skills in research, databases, and management ensure that the insights generated are not only accurate but also actionable, fostering continuous improvement in Groningen’s social services. Through his leadership, Mark Julsing exemplifies how strategic data management and insightful analysis can significantly contribute to a more responsive and effective social care system.