Mark Griffioen, Co-founder at Sudonum

Mark Griffioen

Co-founder at Sudonum | Stellenbosch, Western Cape, South Africa

Profile last verified October 2026
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Mark Griffioen serves as the co-founder of Sudonum, an internet industry enterprise based in Stellenbosch, Western Cape, that provides WhatsApp and call attribution tools. He specializes in buyer-seller conversion tracking, helping modern businesses integrate developer-friendly APIs to connect digital clicks with direct communications like WhatsApp messages and phone calls. His work focuses on enabling companies across e-commerce, real estate, and automotive sectors to quantify previously untrackable conversational interactions through deep analytics.

BEST APPROACH TO REACH Mark Griffioen

Reach out to him through a targeted LinkedIn message that opens with a brief use case on conversational lead attribution and proposes a short technical discussion about integrating WhatsApp tracking workflows.

Mark Griffioen Socials
Mark Griffioen Work Experience

Co-founder at Sudonum in January 2015 - Present

Chief Product Officer at Mxit in August 2014 - July 2015

VP Advertising Products and Commerce at Mxit in January 2013 - July 2014

See more See less

Chief Operating Officer at Motribe in June 2012 - December 2012

Mobile Payment and Commerce Specialist at Motribe in June 2011 - June 2012

Senior Strategist at FNB South Africa in October 2008 - June 2011

Project Accountant at FNB in May 2007 - September 2008

Senior Analyst at Deloitte in January 2006 - March 2007

Trainee Accountant at Deloitte & Touche (Pretoria) in January 2003 - December 2005

Mark Griffioen Skills
Strategy Mobile Payments Banking Pricing Strategy Business Strategy Mobile Devices Payments Business Analysis Digital Marketing Product Management Financial Services Financial Analysis Finance Digital Strategy Executive Management New Business Development Change Management Product Development Start-ups Strategic Partnerships Market Research Financial Modeling E-commerce Due Diligence Management Consulting Analytics Risk Management Entrepreneurship Corporate Finance Business Planning Managerial Finance Strategic Planning Business Development Analysis Mobile Marketing Mobile Advertising Business Process Improvement CRM Mobile Internet Retail Banking Advertising Management Mergers & Acquisitions Mobile Banking Business Intelligence Customer Relationship Management (CRM)
About Mark Griffioen’s Current Company
Sudonum

Connecting Every Click to a Conversation | WhatsApp & Call Attribution for the Modern Enterprise In a digital-first world, the most valuable business happens through a phone call or a WhatsApp message. But if you can't track it, you can't scale it. Sudonum bridges the gap between online interactions and real-world conversations. We provide a powerful, developer-friendly API suite that integrates seamless communication and deep analytics into your existing workflows. Whether you’re an e-commerce giant, a real estate portal, or a high-intensity dealership, we help you turn "dark" interactions into actionable data. Why Leading Teams Choose Sudonum: WhatsApp Lead Tracking: Gain 100% visibility into the world’s most popular messaging app. Attribute WhatsApp leads to specific campaigns and create transparency between buyers and sellers. Dynamic Call Tracking: Swap static numbers for local virtual numbers to unlock deep analytics. Prove ROI on your ad spend and eliminate spam. Privacy & Call Masking: Protect user data and build trust. Connect customers and agents without ever exposing personal phone numbers. Frictionless Connectivity: From Click-to-Call technology to Automated Call Backs, we ensure no lead is ever left waiting. Virtual Numbers: Scalable, secure, and professional business numbers that keep personal lives private. The Sudonum Advantage: Our API-first approach means you don’t have to change how you work. We shape our tech around your products and processes, making integration simple and the results immediate. Stop guessing your ROI. Start tracking it. Book a demo (https://www.sudonum.com/contact) to see how we turn leads into loyal customers.

Discover more about Sudonum
Mark Griffioen’s Colleagues
Darren Everitt

Darren Everitt

City of Cape Town, Western Cape, South Africa

Senior Software Developer and Pragmatic Philosopher

Senior Software Developer & Architect at Sudonum
(August 2021 – Present)

Sebastian Chapman

Sebastian Chapman

Stellenbosch, Western Cape, South Africa

Account Executive @ Sudonum 🚀 | B2B Saas Sales, API Based Solution Selling

Full Cycle AE. Hiring, training and managing a team of SDR's. Sourcing midmarket and enterprise clients, taking them through the full sales journey to signing and deal closed.

Responsible for over 35 new Logos for Sudonum and growing market share in local and international m...

Matthew S

Matthew S

Spain

WhatsApp Lead Management & Call Tracking @Sudonum

At Sudonum we help businesses extract value from telephone and WhatsApp conversations started on their platforms.

We specialise in

★ WhatsApp Lead Tracking (visualise and control WhatsApp conversations started from your site)
★ Call Tracking (Analytics and Spam protectio...

Qamani Ngudu

Qamani Ngudu

City of Cape Town, Western Cape, South Africa

WhatsApp Solutions Specialist @ Sudonum | SaaS Sales | Marketing & Sales

Sales Development Representative at Sudonum
(Jul 2024 – Present)

Michael Toop

Michael Toop

City of Cape Town, Western Cape, South Africa

Co Founder at Sudonum

On a daily basis I do: biz dev., technology and supplier management all focused on making a great product that clients love.

Lorna Kwint

Lorna Kwint

City of Johannesburg, Gauteng, South Africa

Part of the awesome Product Team at Sudonum.

Product Lead at Sudonum
(Dec 2023 – Present)

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Frequently asked questions about Mark Griffioen

What is Mark Griffioen email address?

Email Mark Griffioen at [email protected] and [email protected]. This email is the most updated Mark Griffioen's email found in 2026.

How to contact Mark Griffioen?

To contact Mark Griffioen send an email to [email protected] or [email protected].

What company does Mark Griffioen work for?

Mark Griffioen works for Sudonum.

What is Mark Griffioen's role at Sudonum?

Mark Griffioen is Co-founder

What industry does Mark Griffioen work in?

Mark Griffioen works in the Internet industry.

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