Mark Geljon

Mark Geljon is a distinguished author and a seasoned marketing strategist, currently serving as a principal CX consultant at Witteveen+Bos, a renowned engineering and consultancy firm dedicated to environmental and societal transformations. With over 23 years of expertise in customer experience (CX) and digital business development, Mark specializes in bridging the gap between complex engineering solutions and impactful stakeholder engagement. His role involves designing innovative, user-centered strategies that enhance client interactions, foster digital transformation, and drive sustainable growth. Mark’s deep understanding of information architecture, interaction design, and storytelling enables him to craft compelling narratives that resonate across diverse audiences, from technical teams to end-users.

As an author of the acclaimed book *Cut the Bullsh*t Marketing*, co-written with Sander Arts and Jeroen Grit, Mark offers practical insights into impactful marketing strategies that cut through the noise and deliver tangible results. The book emphasizes clarity, authenticity, and strategic storytelling—skills Mark applies daily in his consultancy work to help clients develop marketing initiatives that are both innovative and aligned with their core engineering capabilities. His expertise in change management and strategy ensures that organizations can effectively implement these marketing practices, fostering a culture of creativity and innovation.

Mark’s multifaceted skill set—including digital business development, presentation design, and interim management—positions him as a thought leader in integrating CX with strategic marketing. Whether guiding clients through digital transformation or authoring practical guides for marketing excellence, Mark Geljon continues to inspire industry professionals to rethink traditional approaches and embrace impactful, user-centric solutions that drive meaningful societal change.