Mark Day

Mark A. Day currently serves as a Partner at Scale Marketing, where he leverages over 25 years of comprehensive marketing expertise to drive transformative growth for clients across diverse industries. In his role, Mark specializes in developing data-driven marketing strategies that enhance brand visibility and maximize ROI. His deep understanding of both digital media and traditional channels enables him to craft integrated campaigns that resonate with target audiences and deliver measurable results.

At Scale Marketing, Mark leads key projects focused on optimizing media mix modeling and attribution, ensuring clients can accurately assess the impact of their advertising investments. His empirical approach involves rigorous measurement and analysis of media performance, allowing for precise adjustments that improve marketing effectiveness and profitability. Mark’s expertise extends across digital marketing, radio advertising, and event activation, making him a versatile leader capable of managing complex, multi-channel campaigns.

A skilled communicator with a background in sales management and sales presentations, Mark excels at translating data insights into actionable strategies that align with clients’ business objectives. His experience in sales process optimization and new media adoption positions him as a trusted advisor for companies seeking to innovate and grow in competitive markets. Whether orchestrating large-scale media buys or refining direct marketing efforts, Mark’s strategic vision and hands-on leadership continue to drive impactful results, reinforcing Scale Marketing’s reputation for empirical, results-oriented marketing solutions.