Marith Zwarts

Marith Zwarts currently serves as the Director of B2C at NRC, where she plays a pivotal role in shaping the organization’s consumer engagement and subscription growth strategies. As a key member of the NRC management team, Marith oversees a dynamic team of 80 professionals working across agile squads focused on subscription marketing, sales, data analytics, business intelligence, CRM, and customer care. Her leadership is characterized by a strategic blend of innovative thinking and operational excellence, ensuring that NRC’s B2C initiatives effectively drive revenue, enhance customer loyalty, and strengthen the organization’s brand presence in a competitive media landscape.

Marith’s expertise lies in orchestrating complex sales processes and leveraging data-driven insights to optimize marketing campaigns and customer journeys. Her hands-on approach to team management fosters a collaborative environment where creativity and performance thrive. She is particularly skilled at integrating branding strategies with operational management, ensuring that NRC’s messaging resonates with target audiences while delivering measurable commercial impact. Her experience working with global, fast-paced companies and advertisers has honed her ability to adapt quickly to market shifts and emerging trends, making her a valuable asset in navigating the evolving media and publishing industry.

With a keen eye for new opportunities, Marith consistently explores innovative approaches to enhance customer engagement and subscription conversion rates. Her energetic and optimistic mindset, combined with her proficiency in marketing, sales, and CRM, enables her to lead her teams toward achieving ambitious growth targets. Marith’s leadership not only drives NRC’s B2C success but also exemplifies a forward-thinking approach to media management, where data analytics and customer-centric strategies are at the forefront of organizational growth.