Marion Coyle

Marion Coyle currently serves as the Program Manager of OASIS (One Alphabet Strategy & International Solutions) at Alphabet International, where she plays a pivotal role in shaping the future of mobility and services. In her strategic leadership capacity, Marion oversees the transformation of Alphabet’s business model and IT landscape across multiple international markets, ensuring a harmonized and forward-looking target architecture that aligns with the company's vision for innovative mobility solutions. Her expertise in program management, combined with her deep understanding of digitalisation, customer-centricity, and operational flexibility, enables her to drive complex initiatives that position Alphabet at the forefront of the evolving mobility industry.

At the heart of her role is the management of an agile product organization comprising 150 talented professionals, where she champions agile methodologies to foster a culture of continuous improvement and rapid innovation. Marion’s focus on change management and her ability to lead cross-functional teams through complex transformations have been instrumental in implementing scalable solutions that enhance customer experience and operational efficiency. Key projects under her leadership include the deployment of integrated IT platforms that support flexible mobility services, as well as the development of strategic partnerships to expand Alphabet’s international footprint.

With a keen eye on industry trends, Marion continually explores how digitalisation and customer-centric strategies can be harnessed today to shape the mobility landscape of tomorrow. Her proactive approach and expertise in project management, business development, and agile methodologies make her a driving force in delivering future-proof solutions that meet the demands of a rapidly changing market. Through her leadership, Alphabet International is well-positioned to navigate the complexities of digital transformation and deliver innovative, flexible mobility services that meet the evolving needs of customers worldwide.