Maren Epping

Maren Epping, as Programme Director at Hotwire, brings a wealth of expertise in strategic communications and digital storytelling to her current role, where she oversees the development and execution of innovative brand strategies for some of the world's leading technology clients. Her leadership is characterized by a keen ability to align communications initiatives with overarching business objectives, ensuring that campaigns resonate across diverse audiences and digital platforms. Maren’s deep understanding of media relations, combined with her proficiency in digital communication strategy and internal communications, enables her to craft compelling narratives that elevate brand visibility and foster meaningful engagement.

In her role at Hotwire, Maren manages multidisciplinary teams, guiding them through complex projects that integrate creative storytelling, strategic public relations planning, and media evaluation. Her expertise in agency relationship management and her strategic approach to public relations have been instrumental in delivering high-impact campaigns that drive awareness and reputation management for global clients. Maren’s experience leading Razer’s European PR team for five years has further honed her skills in managing high-stakes projects, executing media relations, and orchestrating events that generate buzz and media coverage.

Her proficiency with tools such as PowerPoint and her mastery of new media channels position her as a forward-thinking leader capable of navigating the rapidly evolving digital landscape. Maren’s passion for innovative communication strategies and her ability to lead teams towards creative excellence make her a vital asset at Hotwire, where she continues to shape the future of strategic communications in the technology sector.