Marcus Schmidt

Marcus Tr Schmidt currently serves as the Chief Executive Officer, Founder, and Co-Owner of Querkopf GmbH, a dynamic and innovative company at the forefront of sustainable food solutions. Under his visionary leadership, Querkopf GmbH has established itself as a trailblazer in developing and scaling up environmentally conscious food brands, with a strong emphasis on consumer relevance and omnichannel distribution strategies. Marcus’s expertise lies in orchestrating complex turnaround and consolidation projects across multinational CPG businesses, particularly within developed and emerging markets such as Western Europe, Eastern Europe, Central Asia, the Middle East, and Asia. His deep understanding of market dynamics enables him to identify growth opportunities and craft strategic initiatives that resonate with diverse consumer segments.

At Querkopf GmbH, Marcus has been instrumental in developing a comprehensive sustainability-focused product portfolio, successfully launching premium food brands in major retail channels like Edeka, Rewe, and Famila. His approach combines blue-sky thinking with rigorous marketing research, competitive analysis, and brand marketing expertise to foster innovation and drive commercial success. Despite recent challenges, including the liquidation of the company following the loss of key manufacturing partners, Marcus remains committed to leveraging his skills in international brand development and portfolio management. He now offers freelance consulting services, helping clients navigate the complexities of brand positioning, sustainable product innovation, and strategic growth in competitive markets. His leadership exemplifies a forward-thinking, empathetic approach to business, emphasizing resilience, strategic agility, and sustainable value creation in the ever-evolving CPG landscape.