Marcus Scheffler
Head of Growth at zooplus | Herzogenaurach, Bavaria, Germany
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Marcus Scheffler, as Head of Growth at zooplus, leverages over two decades of international experience in digital business to spearhead innovative strategies that drive sustainable eCommerce expansion. His current role places him at the forefront of scaling the private label segment across 31 European online shops, where he focuses on strategic expansion, commercial excellence, and data-driven decision-making. Marcus’s expertise in digital transformation and performance management enables him to optimize sales, marketing, and pricing strategies, ensuring maximum return on investment and competitive advantage in a highly dynamic marketplace.
At zooplus, Marcus leads a high-performing team of 13 professionals, fostering a culture of analytical rigor and collaborative innovation. His key projects include restructuring the private label sales and marketing operations to enhance cross-channel performance, implementing advanced data analytics to identify growth opportunities, and developing strategic partnerships that amplify brand visibility and customer engagement. His proficiency in influencer marketing and digital media has been instrumental in elevating brand awareness and accelerating customer acquisition across diverse European markets.
Marcus’s strategic approach emphasizes leveraging mobile applications and digital media to enhance omnichannel experiences, while his skills in partnership management and performance analytics enable him to continuously refine go-to-market strategies. His leadership in integrating data analytics with marketing initiatives ensures that every campaign delivers measurable ROI, supporting zooplus’s goal of sustainable growth. Overall, Marcus Scheffler’s combination of strategic vision, operational excellence, and expertise in digital marketing makes him a pivotal driver of zooplus’s ongoing success in the competitive eCommerce landscape.
Head of Growth at zooplus in May 2023 to Present
Director, Global Digital Category Growth at adidas in October 2017 to April 2023
Director, Global Digital Campaign Delivery at adidas in October 2016 to September 2017
Senior Manager, Global Digital Experiences at adidas in January 2015 to September 2016
Senior Account and Program Director at Scheffler Digital Business Consulting in August 2005 to December 2014
Capacity Manager / Assistant Team Lead at KarstadtQuelle Versicherungen AG in December 2002 to July 2005
Pre-Provisioning Specialist at AT&T in February 2001 to September 2002
Leasing Representative at Mastre Property Management Ltd in May 1998 to November 2000
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Mount Royal University, Bachelor's degree, September 1996 to September 1999
The University of British Columbia
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Social Media Marketing
Business Case Development
Brand Partnerships
Media Agencies
Market Research
Budgeting
Return on Investment
Key Performance Indicators
Brand Identity
Automotive
Sports Industry
Luxury Goods
Influencer Marketing
Partnerships
Data Analytics
Business Strategy
Strategic Planning
Cross-functional Team Leadership
Team Leadership
Operations Management
Business Relationship Management
Matrix Management
Contract Management
Performance Management
User Experience (UX)
Account Management
Data Analysis
Business Analysis
Analytical Skills
Digital Strategy
Digital Marketing
E-commerce
Project Management
Integrated Marketing
User Experience
Online Marketing
Interactive Marketing
Online Advertising
Marketing
Strategy
Digital Media
Program Management
Social Media
Web Analytics
Information Architecture
Mobile Applications
Mobile Marketing
Analytics
Customer Relationship Management (CRM)
Business Development
Leadership
Management
Team Management
E-business
Digital Transformation
Online-Marketing
Communication
Social Inclusion
Mindfulness
Teamwork
Talent Management
Diversity & Inclusion
Leadership Development
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Discover more about zooplusWhat is Marcus Scheffler email address?
Email Marcus Scheffler at [email protected] and [email protected]. This email is the most updated Marcus Scheffler's email found in 2026.
How to contact Marcus Scheffler?
To contact Marcus Scheffler send an email to [email protected] or [email protected]. (updated on February 24, 2025)
What company does Marcus Scheffler work for?
Marcus Scheffler works for zooplus
What is Marcus Scheffler's role at zooplus?
Marcus Scheffler is Head of Growth
What is Marcus Scheffler's Phone Number?
Marcus Scheffler's phone (**) *** *** 228
What industry does Marcus Scheffler work in?
Marcus Scheffler works in the Internet industry.
Marcus Scheffler Email Addresses
Marcus Scheffler Phone Numbers
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