Marcus Helman
Senior Market Research Analyst at Hyundai Kia America Technical Center, Inc. (HATCI) | Huntington Woods, Michigan, United States
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As a Senior Market Research Analyst at Hyundai Kia America Technical Center, Inc. (HATCI) in Ann Arbor, MI, Marcus Helman plays a pivotal role in bridging the gap between American consumers and Hyundai's headquarters in Korea. With a robust background in market research, Marcus expertly manages a proprietary consumer panel of 10,000 members, providing invaluable insights into consumer behavior and preferences. His expertise in both qualitative and quantitative research methodologies allows him to design comprehensive studies that inform future vehicle programs and enhancements.
Marcus is adept at crafting surveys and moderator guides that elicit meaningful feedback, ensuring that the voice of the American customer is accurately represented in strategic decision-making processes. His role also involves writing Requests for Quotation (RFQ) and managing bids, collaborating with suppliers to produce detailed reports that drive brand development and product launch strategies.
In addition to his consumer panel, Marcus oversees a panel of automotive experts, leveraging their insights to refine market planning and pricing strategies. His skills in forecasting and strategy development are essential in navigating the dynamic automotive landscape, enabling Hyundai to remain competitive and responsive to market trends. With a strong foundation in cross-functional team leadership, Marcus fosters collaboration across departments to align research findings with corporate objectives, ultimately enhancing the customer experience and driving brand loyalty. His commitment to understanding consumer needs and market dynamics positions him as a key asset in HATCI's mission to innovate and excel in the automotive industry.
Senior Market Research Analyst at Hyundai Kia America Technical Center, Inc. (HATCI) in May 2019 to Present
Senior Market Analyst at Hyundai Kia America Technical Center, Inc. (HATCI) in December 2016 to April 2019
Manager - Product Portfolio - Asia Pacific at FCA Fiat Chrysler Automobiles in October 2013 to November 2016
Product Planning Manager at FCA Fiat Chrysler Automobiles in May 2012 to October 2013
Global Insights Analyst at Aquent in January 2012 to April 2012
Sales and Forecasting Manager at Saab Cars North America in September 2009 to January 2012
Manager, Brand Strategy Development - Saturn at General Motors in June 2007 to August 2009
Manager, U.S. Portfolio Planning at General Motors in August 2005 to May 2007
Manager, Market Segmentation at General Motors in April 2002 to August 2005
Manager, Market Intelligence at General Motors in March 2000 to March 2002
Assistant Brand Manager-Product, Oldsmobile Silhouette at General Motors in April 1997 to February 2000
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University of Michigan - Stephen M. Ross School of Business, MBA, July 1986 to July 1988
The Johns Hopkins University, BA, July 1978 to July 1983
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Microsoft Office
Research Skills
Quantitative Research
Qualitative Research
Critical Thinking
Presentation Skills
Customer Insight
Teamwork
Consumer Behavior
Problem Solving
Market Research
Product Planning
Demand Forecasting
Market Segmentation
Brand Strategy
Market Analysis
Marketing Research
Strategic Planning
Marketing Strategy
Strategic Thinking
Strategic Analysis
Strategy Development
Product Development
Strategy
Cross-functional Team Leadership
Segmentation
Pricing
Brand Management
Integrated Marketing
Automotive
Brand Development
Analysis
Analytics
Brand Architecture
Product Management
Vehicles
Product Marketing
Marketing Management
Product Launch
Business Planning
Forecasting
Marketing Communications
Competitive Analysis
Program Management
Competitive Intelligence
Market Planning
Business Strategy
Design Thinking
Customer Segmentation Strategy
Pricing Strategy
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Discover more about Hyundai Kia America Technical Center, Inc. (HATCI)What is Marcus Helman email address?
Email Marcus Helman at [email protected] and [email protected]. This email is the most updated Marcus Helman's email found in 2026.
How to contact Marcus Helman?
To contact Marcus Helman send an email to [email protected] or [email protected]. (updated on August 26, 2024)
What company does Marcus Helman work for?
Marcus Helman works for Hyundai Kia America Technical Center, Inc. (HATCI)
What is Marcus Helman's role at Hyundai Kia America Technical Center, Inc. (HATCI)?
Marcus Helman is Senior Market Research Analyst
What is Marcus Helman's Phone Number?
Marcus Helman's phone (313) ***-*114
What industry does Marcus Helman work in?
Marcus Helman works in the Automotive industry.
Marcus Helman Email Addresses
Marcus Helman Phone Numbers
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