Marcelo Alcaide

Marcelo Alcaide currently serves as a key figure at alvará, where he leverages his extensive expertise in creative and executive services to drive innovative projects across the studio’s diverse portfolio. As a seasoned professional in media production, event management, and artistic curation, Marcelo plays a pivotal role in shaping the studio’s strategic direction and ensuring the seamless execution of complex communication campaigns. His deep understanding of visual storytelling, combined with his skills in public relations and marketing, allows him to craft compelling narratives that resonate across multiple platforms and audiences.

At alvará, a transversal creative studio operating between Berlin and Lisbon, Marcelo is instrumental in developing multidisciplinary projects that blend art, media, and production. His current focus on anthropological studies enriches his approach to cultural expression, enabling him to create more nuanced and contextually relevant content. Key projects under his leadership often involve innovative event concepts, immersive media experiences, and curated exhibitions that challenge conventional boundaries of communication and artistic expression.

With a background rooted in communication and marketing from IADE - Creative University, Marcelo’s expertise extends beyond traditional creative roles. He is adept at managing cross-cultural collaborations, navigating the complexities of international markets, and fostering creative teams to deliver impactful results. His comprehensive skill set—ranging from media production to strategic marketing—positions him as a vital asset in the evolving landscape of creative consultancy and production, continuously pushing the boundaries of how ideas are communicated and experienced in contemporary culture.