Marc Leconnetable

Marc Leconnetable currently serves as the Sales Director for CMS Distribution France, where he leverages over two decades of proven expertise in sales strategy, new brand launches, and market development. In his role, Marc is responsible for overseeing the strategic growth of CMS Distribution’s presence in France, focusing on expanding the company's portfolio through innovative sales initiatives and robust client-vendor relationships. He has successfully led the setup of the French branch office, building a high-performing sales team of three professionals, and implementing KPIs and targets to ensure alignment with corporate objectives. His leadership in team motivation and performance management has been instrumental in driving revenue growth and market penetration.

Marc’s key projects include negotiating and securing listings with major retailers, online stores, and specialized channels such as food chains, CES, web platforms, carriers, and sports channels. His expertise in negotiation and promotional strategies has enabled him to develop strong brand partnerships and increase product visibility across diverse distribution channels. Additionally, he plays a pivotal role in forecasting, reporting, and strategic planning, working closely with the European director to align local initiatives with broader corporate goals.

His skills in developing supplier relationships, pricing strategies, and commercial development are complemented by a deep understanding of the French retail landscape and digital sales channels. Marc’s proactive approach and strategic mindset make him a vital asset in navigating the competitive distribution environment, ensuring CMS Distribution France remains at the forefront of industry trends and customer needs.