Marc Guilloux

Marc Guilloux currently serves as the Digital Marketing Manager at Thalgo Cosmetic Group, where he leverages over a decade of expertise in digital communication to drive innovative marketing strategies within the beauty and skincare industry. His role involves overseeing the development and execution of integrated digital campaigns that enhance brand visibility and engagement across multiple online channels. Marc’s deep understanding of web marketing, combined with his proficiency in managing websites, e-shops, and online media, allows him to optimize the digital presence of Thalgo’s diverse product portfolio. He actively manages the company’s e-commerce platforms, ensuring product information, pricing, and visual content are consistently updated to maximize conversion rates and improve user experience.

A key aspect of Marc’s role involves implementing targeted SEO and SEM campaigns, utilizing tools like Google Ads and Microsoft Advertising to boost online visibility and attract high-quality traffic. His expertise in managing Pay-Per-Click campaigns, coupled with his experience in Amazon Seller Central for B2C sales, enables Thalgo to reach a broader audience and increase online sales performance. Additionally, Marc is skilled in content marketing, creating compelling banners, landing pages, and social media content that resonate with both B2B and B2C audiences. His analytical mindset is reflected in his routine monitoring of campaign performance through Google Analytics, allowing for data-driven adjustments that optimize ROI.

Marc’s comprehensive skill set also includes email marketing automation with Sendinblue, CRM management, and web development tools like WordPress and HTML. His fluency in English and strong communication skills facilitate seamless collaboration across international teams, ensuring Thalgo’s digital marketing initiatives are both innovative and aligned with industry best practices. Through his strategic approach and technical expertise, Marc Guilloux continues to elevate Thalgo’s digital footprint in the competitive cosmetics landscape.