Marc Flad

Marc Flad currently serves as the Director and Head of Product Management at ETAS, where he plays a pivotal role in shaping the company's strategic vision for software-defined vehicles. In this capacity, Marc leads a dynamic team responsible for developing innovative automotive software solutions that enable OEMs and suppliers to accelerate their digital transformation. His expertise in portfolio management and agile project management ensures that ETAS’s product offerings remain at the forefront of industry standards, fostering a culture of continuous innovation and customer-centricity.

Under his leadership, key projects have focused on integrating advanced driver-assistance systems (ADAS), vehicle connectivity, and embedded software platforms, aligning product development with the evolving demands of the automotive industry. Marc’s deep understanding of change and innovation management has been instrumental in orchestrating complex product launches and process improvements, ensuring seamless collaboration across cross-functional teams. His strategic approach emphasizes optimizing business workflows and implementing process enhancements that drive efficiency and quality in product delivery.

With over a decade of experience in automotive and manufacturing environments, Marc excels at navigating complex, uncertain challenges inherent in the transition toward software-defined vehicles. His strong leadership skills and ability to motivate multi-disciplinary teams have consistently resulted in successful project execution and impactful change initiatives. By leveraging his expertise in automotive industry standards, strategic planning, and process optimization, Marc Flad continues to empower ETAS to deliver cutting-edge solutions that meet the demands of a rapidly evolving mobility landscape.