Marc Beraud

Marc Beraud, currently serving as a Sports Marketing Specialist at Freelance, brings over 14 years of comprehensive experience in sports marketing and partnership activation. His role involves developing and executing innovative marketing strategies that enhance brand visibility and engagement within the sports industry. Leveraging his deep expertise in sponsorship management, media activation, and project management, Marc collaborates closely with clients to deliver tailored solutions that align with their business objectives. His ability to navigate complex stakeholder landscapes and craft compelling activations has consistently driven measurable results for brands across various sectors.

At Freelance, Marc’s focus extends to managing high-impact projects that integrate social media, digital campaigns, and experiential marketing to maximize audience reach and brand affinity. His expertise in sports management and activation enables him to craft immersive experiences that resonate with sports fans and consumers alike. Marc’s agility and adaptability, honed through diverse experiences in both multicultural corporate environments and dynamic start-ups, allow him to swiftly respond to market trends and client needs. His strategic approach is complemented by a calm, solution-oriented mindset, often described as a "force tranquille," which ensures smooth project execution even under tight deadlines.

In addition to his core skills in sponsorship and account management, Marc has successfully led campaigns for major clients such as Havas Sport & Entertainment, managing accounts like Alpine, Accor (All x PSG), and Oppo x tennis. His proficiency in media planning, social media strategy, and event activation makes him a valuable asset in the sports marketing landscape. Overall, Marc Beraud’s blend of industry knowledge, creative problem-solving, and results-driven focus positions him as a key contributor to the ongoing success of his clients’ sports marketing initiatives.