Manuela Bucur

Manuela Bucur currently serves as the Head of Corporate Marketing at Rompetrol (KMG International), where she plays a pivotal role in shaping and elevating the company's brand presence across the region. With over 15 years of extensive experience in marketing, branding, and communications, Manuela brings a strategic and innovative approach to managing Rompetrol’s corporate image and group trademarks portfolio. Her leadership is instrumental in orchestrating comprehensive brand communication strategies that resonate across 11 countries, ensuring consistency in messaging while adapting to diverse markets.

In her current role, Manuela oversees the development and execution of corporate image campaigns at a group level, leveraging her expertise in branding, visual communication, and corporate identity to strengthen Rompetrol’s reputation. She is deeply involved in crafting key brand messages that align with the company’s business objectives, fostering a cohesive brand narrative that enhances customer experience and stakeholder engagement. Her team’s efforts focus on trade marketing initiatives, event management, and client relations, all aimed at boosting brand awareness and customer satisfaction.

Manuela’s strategic vision extends to managing the group’s trademarks portfolio, ensuring that each brand element supports the overarching corporate identity and business strategy. Her proficiency in corporate communications and trade marketing enables her to effectively coordinate internal and external campaigns, elevating Rompetrol’s market positioning. Through her leadership, the company continues to build a strong, recognizable brand that reflects its commitment to quality, innovation, and regional growth, making her a key driver of Rompetrol’s ongoing success in a competitive energy sector.