Manuel Hoehe

Manuel Hoehe currently serves as a Portfolio Adoption Specialist at SAP Customer Experience, where he plays a pivotal role in driving the successful adoption and integration of SAP’s comprehensive CX services across the Middle & Eastern Europe (MEE) region. In this capacity, Manuel leverages his extensive 14+ years of experience spanning both business and IT roles across diverse industries to support large-scale digital transformation initiatives. His expertise lies in engaging SAP Hybris Expert Consultants to deliver tailored solutions that enhance functional areas such as Sales, Services, Marketing, and eCommerce, ensuring seamless end-to-end process improvements and optimized customer journeys.

Within his role, Manuel is instrumental in enabling and positioning packaged CX services, aligning them with client needs to maximize project success and ROI. He actively influences the CX Services Portfolio strategy by identifying market trends, customer requirements, and innovative service offerings, thereby ensuring SAP’s portfolio remains competitive and relevant. Additionally, Manuel collaborates closely with sales teams to attach CX services to projects, fostering greater adoption and ensuring that clients realize the full value of SAP’s digital commerce and customer experience solutions.

His skill set encompasses end-to-end process improvement, project planning, and business process design—key competencies that support his efforts in business analysis and project finance. Manuel’s leadership in people management and his strategic approach to business process optimization make him a vital contributor to SAP’s mission of delivering exceptional customer success. His deep industry knowledge and technical expertise position him as a trusted advisor for organizations navigating complex digital transformation journeys in the evolving CX landscape.