Manon Lepeu

Manon Lepeu, as Senior PR Manager for France, the UK, and Ireland at Zalando, plays a pivotal role in shaping the brand’s public relations strategy within these dynamic markets. With over seven years of experience in Public Relations and Influence, Manon brings a deep understanding of the fashion and beauty industries, leveraging her expertise to craft compelling campaigns and activations that resonate with diverse audiences. Her current role involves driving strategic PR efforts tailored to the unique characteristics of the French market, ensuring that Zalando maintains and enhances its brand awareness and market relevance through innovative media relations and influencer collaborations.

Manon’s key projects often focus on integrating organic and paid activations, utilizing her skills in community management, social media, and digital marketing to foster authentic connections with consumers and media alike. She excels in developing tailored press campaigns, managing proactive and reactive media relations, and orchestrating high-impact events that elevate brand visibility. Her proficiency in communication tools such as Adobe Photoshop and her expertise in crafting compelling communiqués de presse enable her to deliver messages that resonate across multiple channels.

Furthermore, Manon’s strategic approach emphasizes aligning local market initiatives with Zalando’s global objectives, ensuring consistency while adapting to regional trends. Her ability to manage complex projects, coordinate cross-functional teams, and navigate the fast-paced fashion landscape makes her a valuable asset in strengthening Zalando’s position as a leader in online fashion retail. With her comprehensive skill set and industry insight, Manon continues to drive impactful PR campaigns that foster long-lasting connections and elevate the brand’s reputation in France and beyond.