Malika Hamdoun

Malika Hamdoun, as the Associate Director and Managing Director of La Maison du Test, plays a pivotal role in steering the company's strategic vision and operational excellence within the French market research landscape. With her extensive expertise in qualitative, quantitative, and sensory testing, Malika is instrumental in supporting clients through every stage of their product development and innovation launches. Her deep understanding of consumer insights enables her to tailor market studies that effectively capture local preferences and cultural nuances, ensuring that each project delivers actionable insights for successful market entry and adaptation.

Under her leadership, La Maison du Test has expanded its portfolio of innovative research methodologies and enhanced its facilities across France, providing clients with state-of-the-art survey environments. Malika’s commitment to excellence is evident in her hands-on approach to managing complex projects, where she collaborates closely with her teams to ensure the highest standards of quality and reliability. She is also a proud member of #ESOMAR, reflecting her dedication to maintaining industry best practices and staying at the forefront of market research innovations.

Her expertise spans across marketing communications, strategic management, and digital marketing, enabling her to develop comprehensive research strategies that align with clients’ commercial objectives. Whether implementing new product concepts, conducting local adaptations, or exploring European market opportunities, Malika’s leadership ensures that her clients receive insightful, data-driven guidance. Trust in La Maison du Test’s facilities and her strategic expertise makes her a valuable partner for any organization looking to succeed in France and beyond through innovative market research and consumer understanding.