Madi Balman

Madi Balman, as the Founder and Creative Director of Skellydog, exemplifies visionary leadership in the dynamic world of branding and digital marketing. Since rebranding from Mae Creative in 2024, Madi has steered Skellydog to become a top-rated agency renowned for its innovative approach to building bold, memorable brands. Her expertise lies in crafting strategic brand identities that resonate deeply with target audiences, leveraging a keen eye for typography, graphic design, and creative strategy to develop compelling visual narratives. Madi’s proficiency with tools like Procreate and her mastery of social media marketing enable her to deliver harmonizing marketing experiences that elevate her clients’ presence across digital platforms.

At Skellydog, Madi spearheads key projects that focus on brand repositioning, digital campaigns, and content development for creators, innovators, and change-makers. Her strategic thinking and leadership skills foster collaborative environments where creative ideas flourish, ensuring each project aligns with clients’ core values and business goals. With over 95 successful brands under her belt, Madi’s deep understanding of digital marketing, concept development, and social media strategies positions her as a trusted partner for entrepreneurs seeking to differentiate themselves in competitive markets.

Based in Mystic, Connecticut, Madi’s passion for building bold brands extends beyond her local community, as she works with clients nationwide. Her commitment to excellence and her entrepreneurial spirit continue to drive her to push boundaries, innovate, and inspire others in the branding industry. Whether developing a visual identity or crafting comprehensive marketing strategies, Madi’s expertise ensures her clients stand out with authenticity and impact.