Mabry Cartwright

Mabry Cartwright currently serves as the Social Media Manager at SER, Inc., where she plays a pivotal role in shaping the company's digital presence and brand strategy. In this capacity, Mabry oversees the management and execution of social media campaigns across platforms such as LinkedIn, Google My Business, Instagram, and Facebook. Her responsibilities extend beyond content creation; she strategically develops and schedules engaging posts that resonate with target audiences, leveraging her expertise in social media marketing and LinkedIn marketing to enhance brand visibility and engagement. Mabry actively monitors platform analytics using tools like Google Analytics to assess campaign performance, optimize content strategies, and ensure alignment with the company's marketing objectives.

One of her key projects involves implementing a comprehensive social media content calendar that integrates industry trends and customer insights, fostering a consistent and professional brand voice. She also manages customer inquiries and engagement, utilizing CRM databases and customer relationship management skills to build meaningful connections and improve customer satisfaction. Mabry’s proficiency in financial modeling and data analysis enables her to evaluate the ROI of social media initiatives and refine strategies accordingly.

Her interdisciplinary background in Economics and Political Science enriches her approach to digital marketing, allowing her to incorporate economic principles and political insights into content that appeals to diverse audiences. With her strong skill set in CRM, Microsoft Excel, and analytics, Mabry is well-equipped to drive SER, Inc.'s social media efforts forward, ensuring the company remains competitive in a dynamic digital landscape.