Lynn Keely

Lynn Keely is a dedicated Senior CRM Product Manager at Russell Investments, where she leverages her extensive experience in CRM strategy and administration within the financial services sector. With a focus on enhancing the user experience for over 600 users across 11 countries, Lynn plays a pivotal role in managing the CRM product vision that supports sales organizations responsible for overseeing more than $200 billion in assets. Her strategic approach involves collaborating closely with business analysts and data scientists to maintain a high-level product roadmap, ensuring that the CRM system evolves in alignment with both business needs and technological advancements.

Lynn's expertise in project management and business process design is evident in her ability to prioritize newly requested features against the backdrop of pressing business requirements. She employs agile methodologies, including Scrum and retrospectives, to facilitate continuous improvement and foster a culture of innovation within her team. Her proficiency in tools such as Jira and Microsoft Dynamics CRM enables her to translate complex user stories into actionable tasks, driving the successful implementation of enhancements that elevate client engagement and operational efficiency.

In addition to her technical skills, Lynn's problem-solving acumen allows her to navigate the challenges inherent in asset management and CRM integration. Her commitment to team success is reflected in her proactive communication and collaboration with cross-functional stakeholders, ensuring that the CRM platform not only meets but exceeds the expectations of its users. As she continues to advance her career at Russell Investments, Lynn remains eager to contribute to the ongoing transformation of CRM practices in the financial services industry, positioning her organization for sustained growth and competitive advantage.