Lukas Rapp

Lukas Rapp currently serves as the Head of Product at betterplace.org, where he plays a pivotal role in shaping the strategic direction and operational excellence of betterplace.me, the organization’s innovative private social crowdfunding platform. In this capacity, Lukas leverages his extensive experience in product management, data & AI, and SaaS to develop and execute comprehensive business and product strategies that drive user engagement and social impact. His leadership is instrumental in aligning cross-functional teams around a shared vision, fostering a culture of experimentation and continuous improvement.

One of Lukas’s key projects involves overseeing a major rebranding initiative, aimed at enhancing user experience and expanding the platform’s reach within the social crowdfunding space. He has also spearheaded efforts to spin off business operations, ensuring agility and scalability in a rapidly evolving digital landscape. His expertise in machine learning and data-driven decision-making enables betterplace.org to optimize its platform for personalized user interactions, increasing donation efficiency and donor retention.

Lukas’s approach combines strategic thinking with hands-on product management, emphasizing the importance of a strong product vision, rigorous business-case creation, and fostering a collaborative environment where teams care deeply about their work and its societal impact. His skills in experimentation and leveraging technologies like Python and machine learning underpin innovative features that differentiate betterplace.me in the competitive B2C crowdfunding market. With over seven years of experience leading strategy and product teams, Lukas remains passionate about building tech products that truly matter—empowering communities and creating meaningful social change.