Luisa Roncoroni

Luisa Roncoroni currently serves as the Marketing Manager at Polydentia, a leading company in the dental industry renowned for its innovative dental products and solutions. In her role, Luisa leverages her extensive expertise in product marketing, strategic planning, and international marketing to drive brand growth and market penetration across diverse global markets. She is instrumental in defining and executing comprehensive marketing and communication strategies, encompassing both traditional print media and digital platforms, to enhance brand visibility and engagement within the dental community.

A key aspect of Luisa’s work involves conducting in-depth market analysis to identify emerging trends, customer needs, and competitive positioning. She meticulously monitors competitor pricing strategies and market dynamics to develop effective pricing policies that optimize product sales and profitability. Her proficiency in marketing analysis and forecasting enables her to plan impactful promotional campaigns, including sales promotions and brand awareness initiatives, tailored to target audiences and regional markets.

Luisa’s expertise extends to product development and management, where she collaborates closely with R&D and sales teams to ensure that new dental products meet market demands and regulatory standards. Her knowledge of the Danaher Business System (DBS) further enhances her ability to implement lean marketing processes, streamline workflows, and foster continuous improvement. With a strong background in B2B marketing and international marketing, Luisa is adept at building strategic partnerships and expanding Polydentia’s global footprint. Her comprehensive skill set and industry-specific insights make her a vital asset in driving the company's growth and innovation in the competitive dental industry.