Lucas Seitz

Lucas Seitz is a dedicated Business Development Expert at adidas, where he leverages his passion for sport, travel, and photography to drive growth and strengthen key client relationships within the dynamic fashion and sport consumer goods industry. In his current role as a Key Account Sales Representative, Lucas specializes in managing and expanding adidas’s presence with Intersport customers across the south of France. His expertise lies in developing strategic sales initiatives, optimizing in-store merchandising, and executing targeted account management plans that align with both brand objectives and retailer needs.

Lucas’s key projects often involve presale activities, where he meticulously manages budgets, regional levers, and assortment planning during Buying days. His ability to coordinate in-store space allocation and promotional devices ensures that adidas products are effectively showcased, maximizing sales potential. Post-buying, Lucas conducts detailed follow-ups and individual appointments to finalize agreements, fostering long-term partnerships with retail clients. His skills in project management, data analysis, and market research enable him to identify growth opportunities and adapt strategies based on big data insights and market trends.

Moreover, Lucas’s proficiency with tools such as Microsoft Excel, Pack Office, and GIMP supports his analytical and visual communication efforts, facilitating data-driven decision-making and compelling presentations. His comprehensive understanding of sales processes, combined with his passion for photography and storytelling, allows him to bring a creative and strategic approach to business development. Ultimately, Lucas Seitz’s expertise in sales, account management, and market analysis positions him as a valuable asset within adidas’s retail expansion and brand positioning initiatives in the competitive sportswear landscape.