Lucas Doi

Lucas Doi currently serves as the Creative Director at Arrow "agencia + productor," where he leads the development of innovative integrated marketing campaigns that seamlessly blend traditional advertising with cutting-edge digital experiences. His role involves overseeing the creative vision across a diverse portfolio of projects, ranging from compelling digital media strategies and interactive experiences to large-scale BTL activations and live events. Leveraging his extensive expertise in art direction, digital marketing, and marketing communications, Lucas ensures that each campaign not only captures brand essence but also resonates deeply with target audiences through immersive storytelling and engaging visual design.

At Arrow A+P, Lucas has spearheaded key projects for international brands, focusing on creating memorable brand experiences that leverage the latest in cinema 4D visualizations, social media engagement, and innovative content strategies. His proficiency in digital media and internet advertising allows him to craft campaigns that are both visually striking and highly effective in driving consumer interaction. His leadership in integrating art direction with digital marketing strategies has resulted in successful campaigns that elevate brand presence and foster meaningful consumer connections.

With over 15 years of experience working across Argentina, Colombia, and Peru, Lucas brings a nuanced understanding of regional markets and cultural nuances, which he skillfully incorporates into his creative process. His background as co-founder of La Oreja, a prominent festival for students and entrepreneurs in Latin America, underscores his commitment to fostering community and innovation within the industry. At Arrow, Lucas continues to push creative boundaries, blending his skills in illustration, cinema 4D, and social media to deliver campaigns that are not only visually compelling but also strategically impactful.