Luana Brooks

Luana Brooks is a highly strategic and results-driven Account Executive at ABC 8NEWS WRIC - Nexstar Media Group, where she leverages over eight years of expertise in digital marketing and paid media to deliver impactful advertising solutions. In her current role, Luana manages the full sales cycle—from prospecting and lead generation to closing deals—across both television and digital advertising platforms. She specializes in developing customized, data-driven campaigns that align with her clients’ growth objectives, utilizing her deep knowledge of platforms such as Google Ads, Meta, and programmatic media to maximize ROI.

At ABC 8NEWS WRIC, Luana plays a pivotal role in bridging traditional broadcast media with innovative digital strategies, helping local businesses harness the power of multi-platform advertising. Her expertise in insight generation and data analysis enables her to craft targeted campaigns that resonate with specific audiences, ensuring measurable results and sustained client success. She is passionate about cultivating long-term relationships with her clients, understanding their unique needs, and translating insights into actionable strategies that drive growth.

Luana’s fluency in English and Portuguese allows her to connect with a diverse client base, expanding her reach within the local community. Her proficiency in skills such as SQL, Python, and data analysis enhances her ability to interpret campaign performance metrics and optimize strategies in real-time. Committed to continuous learning and cross-functional collaboration, Luana is dedicated to turning data insights into tangible results, making her a valuable asset to ABC 8NEWS WRIC and her clients alike.