Lorelie Sierra
Lead Digital Marketing Designer at TinyURL | Metro Manila, National Capital Region, Philippines
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Lorelie Sierra currently serves as the Lead Digital Marketing Designer at TinyURL, where she leverages her extensive nine-year background in UI/UX and digital design to drive innovative marketing initiatives and enhance user engagement. In her role, Lorelie spearheads the development of scalable design systems and component libraries that streamline the design and development process, ensuring visual consistency and efficiency across all digital touchpoints. Her expertise in responsive web design and user-centered design principles enables her to craft intuitive, high-impact digital experiences that resonate with diverse audiences.
At TinyURL, Lorelie plays a pivotal role in leading cross-functional projects that align marketing strategies with user experience optimization. She has successfully designed and optimized key customer-facing pages—including the homepage, feature pages, blog, and resource sections—focusing on usability, brand cohesion, and conversion rate improvements. Her deep understanding of user research and usability testing allows her to identify pain points and implement data-driven design enhancements that boost engagement and drive revenue growth.
Beyond her design skills, Lorelie actively collaborates with marketing and development teams to ensure that digital assets are not only visually compelling but also aligned with strategic marketing goals. Her proficiency in digital marketing strategy, combined with her adaptability and continuous learning mindset, enables her to stay ahead of industry trends and incorporate best practices in her work. Lorelie’s ability to blend creative design with strategic marketing insights makes her a valuable asset in elevating TinyURL’s brand presence and delivering measurable results through innovative digital experiences.
Lead Digital Marketing Designer at TinyURL in July 2022 to Present
Lead UI/UX Designer at TinyURL in July 2022 to Present
UI/UX & Creatives Team Lead at Stores Specialists, Inc. in June 2020 to December 2022
Senior Visual Merchandising Officer at Stores Specialists, Inc. in July 2019 to June 2020
Visual Merchandising Officer at Stores Specialists, Inc. in January 2016 to July 2019
Fashion Stylist at Forever 21 in January 2015 to July 2015
Visual Merchandiser at Forever 21 in April 2014 to July 2015
Designer intern at Crissa in April 2013 to June 2013
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University of Santo Tomas, Bachelor of Fine Arts - BFA, July 2026
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Digital Marketing Strategy
SEO & SEM Proficiency
Content Creation & Management
Team Leadership & Collaboration
Visual Design
User Research & Usability Testing
Visual Design & Interaction Design
Communication & Collaboration
Adaptability & Continuous Learning
Product Design
UI/UX Design
Wireframing & Prototyping
Visual & Interaction Design
Design Systems & Responsive Design
Portfolio Management
Clinical Study Design
Briefs
Design Briefs
Mockups
Attention to Detail
Customer Service
Retail
Sales
Fashion
Marketing
Photoshop
Microsoft Office
Visual Merchandising
Microsoft Word
PowerPoint
Styling
Microsoft Excel
Marketing Strategy
Social Media Marketing
Illustrator
Apparel
Leadership
Management
Time Management
Inventory Management
Trend Analysis
Graphics
Adobe Photoshop
Advertising
Adobe Creative Suite
Adobe Premiere Pro
Adobe Illustrator
Adobe XD
Web Design
User Interface Design
User Experience Design (UED)
User Interface Prototyping
User Experience Testing
User Journeys
Responsive Web Design
Digital Marketing
Email Marketing
E-commerce
Graphic Design
Presentation Skills
Problem Solving
Organization Skills
Project Management
Team Leadership
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Discover more about TinyURLWhat is Lorelie Sierra email address?
Email Lorelie Sierra at [email protected], [email protected] and [email protected]. This email is the most updated Lorelie Sierra's email found in 2026.
What is Lorelie Sierra phone number?
Lorelie Sierra phone number is (639)9178795110.
How to contact Lorelie Sierra?
To contact Lorelie Sierra send an email to [email protected], [email protected] or [email protected]. If you want to call Lorelie Sierra try calling on (639)9178795110. (updated on July 14, 2025)
What company does Lorelie Sierra work for?
Lorelie Sierra works for TinyURL
What is Lorelie Sierra's role at TinyURL?
Lorelie Sierra is Lead Digital Marketing Designer
What industry does Lorelie Sierra work in?
Lorelie Sierra works in the Computer Software industry.
Lorelie Sierra Email Addresses
Lorelie Sierra Phone Numbers
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