Loic Demaille

Loic Demaille currently serves as the Music Operations Director at Triller, a dynamic social networking platform renowned for its innovative approach to music and video content. In this role, Loic leverages his extensive industry expertise to develop and execute comprehensive editorial music strategies that resonate across global markets, excluding the US. His leadership involves managing a dedicated team focused on curating engaging playlists, designing music challenges, and identifying emerging trends and artists to keep Triller at the forefront of the digital music landscape. By utilizing advanced tools such as Selector and Louise, Loic ensures data-driven decision-making, analyzing audience insights and engagement metrics to refine content strategies continually.

His deep knowledge of the music industry, cultivated over more than a decade as a music programmer at TRACE, enables him to foster strategic partnerships with labels, artists, and influencers, enhancing Triller’s content ecosystem. Loic’s expertise in scouting new talent and understanding musical trends allows him to create compelling content that drives user engagement and platform growth. His skills in organizing artist interviews and managing relationships with various music labels further support his ability to deliver authentic and diverse musical experiences. With a passion for music and a keen eye for industry shifts, Loic Demaille’s role at Triller exemplifies a blend of creative vision and strategic execution, positioning the platform as a leading player in the digital music space.