Lise Jacob
Group Communication Director (Interfel - CTIFL - Aprifel) at Fruits & Vegetables Technical Center | Paris, Île-de-France, France
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Lise Jacob, currently serving as the Group Communication Director at Fruits & Vegetables Technical Center (Interfel - CTIFL - Aprifel), plays a pivotal role in shaping the strategic communication initiatives aimed at promoting fresh produce consumption. Her expertise in digital marketing, combined with her strong background in strategic and operational marketing, enables her to develop innovative campaigns that enhance the image of fruits and vegetables while fostering a deeper understanding of the industry’s value chain. Lise spearheads projects focused on increasing consumer engagement, particularly among younger generations, by leveraging digital tools and e-commerce platforms to make healthy eating more accessible and appealing.
In her role, Lise oversees the development and implementation of communication strategies designed to improve product visibility and address barriers to consumption. She collaborates closely with sales teams to produce periodic reporting on campaign performance, ROI, and customer satisfaction metrics, ensuring that initiatives are data-driven and aligned with business objectives. Her project management skills are evident in her leadership of digital transformation efforts, including the development of user-friendly e-commerce websites and digital tools that facilitate consumer interaction and education.
Lise’s expertise extends to managing internal communications and organizing events that promote industry innovation and knowledge sharing. Her proficiency with CRM systems and analytics tools like Google Analytics allows her to monitor campaign effectiveness and refine strategies accordingly. Ultimately, her work aims to increase the consumption of fresh fruits and vegetables by improving public perception, educating consumers, and engaging new audiences through targeted, impactful communication and marketing strategies.
Group Communication Director (Interfel - CTIFL - Aprifel) at Fruits & Vegetables Technical Center in November 2019 to Present
Group Communication Director (Interfel - CTIFL - Aprifel) at Interfel - Association interprofessionnelle des fruits et légumes frais in November 2019 to Present
Marketing & Communication Director at Q-Park France in July 2011 to November 2019
Communication Director at KFC in September 2007 to December 2010
Marketing Manager at KFC in September 2000 to August 2007
Brand Manager at Pizza Hut in May 1996 to August 2000
Marketing Assistant at Grands Moulins de Paris in May 1994 to June 1995
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ISC Paris, 3ème cycle, July 1996 to July 1997
UniLaSalle, Engineer, July 1990 to July 1995
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Stratégie marketing
Digital Marketing
Publicité en ligne
Marketing
Stratégie commerciale
New Business Development
Marketing Strategy
Marketing Communications
Franchising
Corporate Communications
Internal Communications
Advertising
Internal & External Communications
Intranet Strategy
Gestion de projet
Management
Stratégie
Gestion de la relation client (CRM)
Business Development
Team Management
Communication
Négociations
Relations publiques
Communication stratégique
Marketing en ligne
Planification d’évènements
Service client
Publicité
Public Relations
Project Management
Marketing digital
Communication marketing
Communication interne
Communication d'entreprise
Marketing BtoC
Marketing BtoB
Gestion du changement
Étude de marché
E-commerce
Retail
International
Entrepreneuriat
Développement commercial
Gestion de projets d’entreprise
Moteur de recherche Marketing (SEM)
Google Analytics
Innovation produit
Responsabilité sociale d'entreprise
Systèmes de gestion de contenu (CMS)
Expérience utilisateur
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What is Lise Jacob email address?
Email Lise Jacob at [email protected]. This email is the most updated Lise Jacob's email found in 2026.
How to contact Lise Jacob?
To contact Lise Jacob send an email to [email protected]. (updated on March 08, 2025)
What company does Lise Jacob work for?
Lise Jacob works for Fruits & Vegetables Technical Center
What is Lise Jacob's role at Fruits & Vegetables Technical Center?
Lise Jacob is Group Communication Director (Interfel - CTIFL - Aprifel)
What is Lise Jacob's Phone Number?
Lise Jacob's phone (**) *** *** 155
What industry does Lise Jacob work in?
Lise Jacob works in the Food Production industry.
Lise Jacob Email Addresses
Lise Jacob Phone Numbers
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