Lisa Leid
CRM Analyst at Barnes & Noble, Inc. | Brooklyn, New York, United States
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Lisa Leid serves as a CRM Analyst at Barnes & Noble, Inc., where she leverages her extensive background in digital marketing to enhance customer engagement and drive sales through targeted campaigns. With a rich portfolio that spans various industries, including retail, entertainment, and food & beverage, Lisa brings a wealth of experience in managing diverse digital campaigns such as email, push notifications, and social media programs. Her role involves not only the strategic planning and execution of CRM initiatives but also the technical oversight of campaign workflows and deployments within the company's email service provider and push notification tools.
One of Lisa's key projects includes the development of personalized email marketing strategies that cater to the unique preferences of Barnes & Noble's customer base. By utilizing her analytical skills and expertise in marketing analytics, she meticulously analyzes customer data to optimize targeting and improve campaign performance. Additionally, Lisa plays a crucial role in resolving technical issues related to CRM tools, collaborating with vendors to ensure seamless operations and prevent future challenges. Her commitment to teamwork and effective communication fosters a collaborative environment where innovative ideas can flourish.
Lisa's proficiency in platforms like Salesforce and Salesfusion, combined with her strong background in online campaign management, positions her as a vital asset to the Barnes & Noble marketing team. As she continues to refine her skills in data analysis and account management, Lisa remains dedicated to enhancing the customer experience and driving the company's digital marketing success.
CRM Analyst at Barnes & Noble, Inc. in April 2019 to Present
Email Marketing Specialist at BenchMarkCreative Group in November 2018 to April 2019
CRM/Email Marketing Specialist at Engine Group in February 2018 to November 2018
Digital Coordinator at Amazon in September 2017 to December 2017
Email Marketing /Social Media Coordinator at Iva Kaufman & Associates in January 2014 to September 2017
Civics and Economics, Chair at New York Urban League in January 2009 to January 2011
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Fashion Institute of Technology, Bachelor’s Degree
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Vendor Management
Microsoft Outlook
Audience Segmentation
Teamwork
Communication
Data Analysis
Creative Briefs
Quality Assurance
CAN-SPAM
Reporting
Account Management
Landing Pages
Market Segmentation
Email Lists
Trello
Litmus
Project Management
Online Campaign Management
Analytical Skills
Klaviyo
HubSpot
Marketing Analytics
Marketing Campaigns
Campaigns
Campaign Execution
Digital Marketing
Email Marketing
Digital Media
Social Media
Epilson Harmony
Mailchimp
Zoho
Sharpspring,
HTML
Salesfusion,
Salesforce
Constant Contact
Dreamweaver
Dreammail
CheetahMail,
Powermail
Return Path
Bounce X
SQL
Python (command line)
Wing 101 7.1
Oracle ATG Web Commerce
Doubleclick for Publishers
Doubleclick for Advertisers
Operative Workflow
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Discover more about Barnes & Noble, Inc.What is Lisa Leid email address?
Email Lisa Leid at [email protected] and [email protected]. This email is the most updated Lisa Leid's email found in 2026.
What is Lisa Leid phone number?
Lisa Leid phone number is +13474869371 and 9177565428.
How to contact Lisa Leid?
To contact Lisa Leid send an email to [email protected] or [email protected]. If you want to call Lisa Leid try calling on +13474869371 and 9177565428. (updated on August 26, 2024)
What company does Lisa Leid work for?
Lisa Leid works for Barnes & Noble, Inc.
What is Lisa Leid's role at Barnes & Noble, Inc.?
Lisa Leid is CRM Analyst
What industry does Lisa Leid work in?
Lisa Leid works in the Marketing & Advertising industry.
Lisa Leid Email Addresses
Lisa Leid Phone Numbers
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