Lisa Eisensmith
Director, Brand Management and Commercialization at Clinician's Choice Dental Products, Inc | Lancaster, New York, United States
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As the Director of Brand Management and Commercialization at Confidential, Lisa Eisensmith plays a pivotal role in shaping the marketing and commercial strategies for Clinician’s Choice. With a profound passion for both personal and corporate branding, Lisa believes that effective branding is the cornerstone of a successful omni-channel marketing strategy. Her expertise lies in defining customer personas and enhancing the customer experience, which are critical components in driving sales and market share growth.
In her current role, Lisa leads a dynamic marketing and commercial team dedicated to expanding the market presence of existing solutions while also spearheading the introduction of innovative products currently in development. Her comprehensive responsibilities include overseeing all aspects of product management, from market analysis and competitive analysis to strategic planning and budget management. By leveraging data-driven decision-making, Lisa ensures that each initiative aligns with the overarching business goals and resonates with the target audience.
Lisa's approach is characterized by a commitment to simplification; she believes that thoughtful branding can guide mindful decision-making. This philosophy not only streamlines processes but also fosters a culture of clarity and purpose within her team. As she navigates the complexities of the healthcare market, Lisa’s leadership and strategic vision are instrumental in positioning Clinician’s Choice as a leader in the industry, ultimately enhancing the value delivered to clinicians and patients alike. Her ability to blend creativity with analytical rigor makes her a formidable force in brand management and commercialization, driving both innovation and growth.
Director, Brand Management and Commercialization at Clinician's Choice Dental Products, Inc in July 2023 to Present
Director of Global Brand and Marketing Communications at Caplugs in March 2022 to August 2022
Senior Marketing Manager at PCB Piezotronics, Inc. in February 2021 to March 2022
Senior Marketing Manager (2017-2020) | Marketing Manager (2006-2017) at Ivoclar Vivadent AG in March 2006 to July 2020
Commercial Product Manager at M&T Bank in June 2005 to March 2006
Market Development, IBM: Product Specialist I, II, III, Senior at Ingram Micro in January 2001 to April 2005
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Medaille College, Master of Arts (M.A.), January 2016 to January 2017
Edinboro University of Pennsylvania, Bachelor of Science
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Brand Management & Positioning
Sales Enablement & Training
Competitive Intelligence & Market Research
Sales Enablement
Corporate Training
Launches
Marketing Analytics
Marketing
Positioning (Marketing)
Presentations
Brand Strategy
National Marketing
Client Liaison
Category Analysis
Outreach Programs
Web Conferencing
Competitive Differentiation
Peer Education
Marketing Materials
Value Propositions
Creative Problem Solving
Strategy Execution
Analytical Skills
Enablement
Customer Insight
Messaging
Go-to-Market Strategy
B2B Marketing Strategy
Brand Awareness
Brand Marketing
Market Analysis
Data Analysis
Revenue Generation
Systems Thinking
Presentation Skills
Lead Generation
Social Media Marketing
Data-driven Decision Making
Customer Experience
Cross-functional Collaborations
Competitive Intelligence
Communication
Integrated Marketing
Budget Management
Brand Management
Product Marketing
Marketing Strategy
Strategic Planning
Market Research
Product Management
Sales Presentations
Competitive Analysis
Forecasting
Business Planning
Product Launch
Budgets
Business Strategy
Sales Support
P&L Management
Strategy
Budgeting
Digital Marketing
Marketing Management
Excel
PowerPoint
Leadership
Management
Training
Coaching
Team Building
Marketing Event Planning
Group Instruction
Microsoft PowerPoint
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Discover more about Clinician's Choice Dental Products, IncWhat is Lisa Eisensmith email address?
Email Lisa Eisensmith at [email protected], [email protected] and [email protected]. This email is the most updated Lisa Eisensmith's email found in 2026.
What is Lisa Eisensmith phone number?
Lisa Eisensmith phone number is +1.7164727482.
How to contact Lisa Eisensmith?
To contact Lisa Eisensmith send an email to [email protected], [email protected] or [email protected]. If you want to call Lisa Eisensmith try calling on +1.7164727482. (updated on January 18, 2024)
What company does Lisa Eisensmith work for?
Lisa Eisensmith works for Clinician's Choice Dental Products, Inc
What is Lisa Eisensmith's role at Clinician's Choice Dental Products, Inc?
Lisa Eisensmith is Director, Brand Management and Commercialization
What industry does Lisa Eisensmith work in?
Lisa Eisensmith works in the Marketing & Advertising industry.
Lisa Eisensmith Email Addresses
Lisa Eisensmith Phone Numbers
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