Linda Patterson

Regional Director of Sales M.I.C.E. - USA at Barcelo Hotels & Resorts | Winter Park, Florida, United States

About Linda Patterson

Linda Patterson serves as the Regional Director of Sales for M.I.C.E. (Meetings, Incentives, Conferences, and Exhibitions) at Barcelo Hotels & Resorts, where she leverages over 30 years of extensive, international sales and marketing expertise to drive group sales initiatives across the USA. With a remarkable track record of success, Linda has consistently demonstrated her ability to increase sales and develop new business opportunities within the competitive hospitality landscape. Her deep understanding of the industry is complemented by her experience working with a diverse range of properties, including luxury resorts and hotel chains across the Caribbean, Costa Rica, Mexico, and South America.

At Barcelo Hotels & Resorts, which boasts a portfolio of 223 hotels in 19 countries, Linda plays a pivotal role in promoting flagship properties such as Barcelo Maya Riviera and Barcelo Bavaro Beach Resort. These stunning venues are not only ideal for leisure travelers but also cater to corporate clients seeking exceptional settings for meetings and events. Linda's strategic planning skills and expertise in event management enable her to craft tailored experiences that meet the unique needs of each group, ensuring memorable and impactful gatherings.

Her proficiency in marketing strategy and social media engagement allows her to effectively position Barcelo's offerings in a crowded marketplace, while her keen oversight of budgets ensures that every event is executed with precision and efficiency. Linda’s commitment to excellence in hotel management and catering services further enhances the guest experience, making her an invaluable asset to both Barcelo Hotels & Resorts and the clients she serves. As she continues to lead innovative projects and foster strong relationships within the industry, Linda remains dedicated to elevating the standards of M.I.C.E. events in the USA.

Linda Patterson Work