Lim Khee

Lim Wee Khee currently serves as the Chief of Digital Innovation and Design Practice at the National University of Singapore Institute of Systems Science (NUS-ISS), where he plays a pivotal role in shaping the university’s strategic approach to digital transformation and experience design. In this capacity, he leads a dynamic team dedicated to integrating practice-based learning with real-world industry applications, ensuring that students and professionals alike are equipped with cutting-edge competencies in digital marketing, customer experience (CX), and service design. His leadership involves developing innovative curricula for the Masters in Technology (Digital Leadership), as well as professional certificates and executive education programs that focus on digital marketing strategies, experience design, ecommerce, and integrated marketing communications.

With over two decades of practitioner experience across the Asia-Pacific region, Lim Wee Khee brings a rich industry perspective to his role, having worked across sectors such as education, telecommunications, consumer electronics, and tourism. His expertise encompasses a broad spectrum of skills including marketing strategy, brand development, online advertising, and customer lifecycle management. He is passionate about fostering digital literacy and organizational capabilities in digital marketing, experience design, and ecommerce, helping organizations navigate complex digital ecosystems and enhance customer engagement through innovative digital solutions. Through his work at NUS-ISS, he continues to bridge academia and industry, empowering individuals and organizations to harness digital innovation for sustainable growth and competitive advantage in an increasingly digital world.