Liliia Codila

Liliia Codila is a seasoned CRM Manager at Travian Games, where she leverages over eight years of expertise in online marketing to drive player engagement and retention on a global scale. In her current role, Liliia oversees the management of CRM activities for a diverse database of over 10 million players worldwide, demonstrating her ability to handle large-scale, data-driven marketing initiatives. Her responsibilities include designing, implementing, and maintaining sophisticated CRM campaigns that are tailored to various segments of the player lifecycle, ensuring personalized communication that enhances user experience and fosters long-term loyalty.

Liliia’s expertise extends to managing triggered and automated email campaigns, utilizing her proficiency in Salesforce Marketing Cloud and Apteco to execute targeted messaging strategies. She excels in database segmentation and remarketing strategies, enabling her to deliver highly relevant content to different player cohorts, which significantly boosts engagement metrics. Additionally, her skills in planning, executing, and analyzing Facebook Ads campaigns complement her email marketing efforts, allowing for integrated cross-channel marketing strategies that maximize reach and ROI.

Her technical proficiency with tools such as Adobe Photoshop, Litmus, and MetaBase supports her in creating visually compelling content and conducting in-depth campaign analysis. Liliia’s ability to collaborate effectively across teams ensures that marketing initiatives align with overall business goals, whether through content management or affiliate marketing partnerships. Her comprehensive skill set and strategic mindset make her a key asset in driving Travian Games’ player-centric marketing initiatives, continually optimizing campaigns to meet evolving industry standards and player expectations.