Liem Cheung

Liem Cheung currently serves as the Creative Design Director at Self-employed, where he leverages over 25 years of extensive experience in branding and packaging design within the Asian market. His role involves leading innovative creative initiatives that seamlessly blend traditional Chinese calligraphy with contemporary branding strategies, ensuring each project resonates deeply with local cultural nuances while maintaining global appeal. Liem’s expertise in corporate branding design and art direction has been instrumental in shaping compelling brand identities for a diverse portfolio of clients, ranging from startups to multinational corporations.

At Self-employed, Liem spearheads key projects that focus on redefining brand narratives through visually impactful packaging and brand assets. His proficiency in Chinese and English calligraphy design allows him to craft authentic and culturally rich visual identities, elevating brand recognition and consumer engagement. Liem’s creative direction emphasizes a strategic approach to branding, integrating graphic design, logo development, and corporate identity to deliver cohesive and memorable brand experiences. His leadership ensures that each project aligns with clients’ business objectives while pushing the boundaries of innovative design solutions.

Throughout his career, Liem has collaborated with renowned agencies such as Brandimage HK, Landor HK, Futurebrand HK, TM&N HK, Spoon Brands, and Passionfruit Asia, gaining invaluable insights into international branding standards. His skill set encompasses corporate branding, art direction, and Chinese calligraphy design, making him a versatile and influential figure in the industry. At Self-employed, Liem continues to drive creative excellence, combining cultural authenticity with cutting-edge design techniques to help brands stand out in a competitive marketplace.