Liat Lichtenstein, VP Human Resources at Direct Finance

Liat Lichtenstein

VP Human Resources at Direct Finance | Israel

Profile last verified May 2026
Banking Verified Profile Israel Tel Aviv University
Verified

Work Email

***@5555.co.il

Last verified May 2026

Personal Email

***@gmail.com

Personal • High Confidence

Phone Number

(**) *** *** 966

Israel • Phone

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Liat Lichtenstein Socials
Liat Lichtenstein Work Experience

VP Human Resources at Direct Finance in May 2008 - Present

HR Manager of the Sales and Marketing Divisions at zap group in January 2006 - January 2008

Corporate Training Manager at zap group in January 2003 - January 2006

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Business Coach at Blanchard Israel in January 2000 - January 2003

Team Manager, The International Switchboard, Customer Service Division at Barak Communication in January 1998 - January 2000

Liat Lichtenstein Education

Tel Aviv University, January 2011

Liat Lichtenstein Skills
director Human Resources (HR) Strategic Human Resource Planning
About Liat Lichtenstein’s Current Company
Direct Finance

Mimun Yashir, part of the Bituach Yashir Group, is the leading and largest non-bank consumer credit company in Israel. Established in 2006, Mimum Yashir went public in 2020 on the Tel Aviv Stock Exchange (TASE). We offer our customers car or home loans and act as a viable alternative to the high-interest rates charged by the banks. Working as a team has resulted in many awards: * 12th place among the most favorable workplaces in Israel in the BDiCode rating in 2022, with more tech firms at the top than ever! * CarWizz – winner of Product of the Year in 2022 * Israel Marketing Association Innovation award for peer-2-peer lending services With 700 employees, our mission is to provide excellent service, valuable resources for our customers, and meaningful career opportunities for our employees. Our employees are motivated by the desire to learn, innovate, and make an impact. We are passionate about what we do! We offer you more than a job - we offer a career with growth opportunities, personal development, attractive compensation, and a clear sense of purpose. Our fast-growing environment enables you to work hard but play harder, because having fun is part of the game. Our values are brought to life through our teamwork spirit. As a dynamic and inclusive community, we benefit from diverse perspectives to drive results for our clients, shareholders, and community. Our license number is 54414.

Discover more about Direct Finance
Liat Lichtenstein’s Colleagues
Sefi Doron

Sefi Doron

Israel

Infrastructure, Cyber and Cloud Consultant & Mentor | Cloud Migration & BCP & DR & IT Operations Specialist

Infrastructure, Cyber and Cloud Consultant & Mentor | BCP & DR & IT Operations Specialist at Freelance
(January 2024 – Present)

SR

Sarit Radin

Israel

CMO, Digital and Customer Growth | Providing Key Leadership That Drives Results

CMO at Mimun Yashir מימון ישיר
(August 2021 – Present)

Sarit Askayo

Sarit Askayo

Ganei Tikva, Center District, Israel

Talent Acquisition Specialist @ Mimun Yashir

End-to-end management of the recruitment process, providing professional advice and support to hiring managers.
Assess and recruit candidates for staff and managerial positions in Development, Infrastructure, and other technical areas.
Conduct in-depth HR interviews (both ...

Avivit Rachamim

Avivit Rachamim

Israel

Qa Team Leader at Mimun Yashir Mortgage

QA Lead at Mimun Yashir מימון ישיר
(Nov 2015 – Present)

Moshe Larush

Moshe Larush

Rehovot, Center District, Israel

Data Analyst & BI Developer |B.Sc in Industrial Engineering & Management Specializing in Information Systems| SQL, Power BI, Python, SSIS, Azure Data Factory | ‍10K+ Followers | 🔗‍GitHub : github.com/moshelarosh

End-to-end BI Developer with hands-on experience in designing and building Data Warehouses (DWH) across both Azure and GCP environments.
Specialized in creating complete analytical data models (Stage → Clean → DIM → FACT), developing SQL- and BigQuery-based transformatio...

Mor Akshtyyn

Mor Akshtyyn

Petah Tikva, Center District, Israel

Chief Risk Officer | Expert in Modern Risk Management & Compliance | Strategic Implementation of Risk Technologies | Industry Speaker | Strategic | ERM Specialist

• Establishing an overall risk management policy (ERM) and supporting work procedures.
• Manage the compliance area, which ensures compliance with regulations, connects with regulators, and improves control environments.
• Assisting and challenging business units to ens...

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Frequently asked questions about Liat Lichtenstein

What is Liat Lichtenstein email address?

Email Liat Lichtenstein at [email protected]. This email is the most updated Liat Lichtenstein's email found in 2026.

How to contact Liat Lichtenstein?

To contact Liat Lichtenstein send an email to [email protected].

What company does Liat Lichtenstein work for?

Liat Lichtenstein works for Direct Finance.

What is Liat Lichtenstein's role at Direct Finance?

Liat Lichtenstein is VP Human Resources

What industry does Liat Lichtenstein work in?

Liat Lichtenstein works in the Banking industry.

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