Liam Kersting
Associate Director, Technology and Activation Group at Publicis Groupe | United States
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Liam Kersting is a seasoned professional with over fourteen years of experience in digital commercial operations, currently serving as a Manager at Spark Foundry within the Technology and Activation Group. In this pivotal role, he leverages his extensive background in project management and acquisition marketing to drive innovative marketing campaigns that resonate with target audiences. Liam's expertise in mobile advertising and data analysis is instrumental in crafting strategies that not only enhance brand visibility but also optimize performance metrics through meticulous reporting and analytics.
At Spark Foundry, Liam is at the forefront of executing complex marketing initiatives, where he oversees the tagging architecture and ensures the integrity of data collection processes. His proficiency in tools like Google Analytics and Tableau allows him to derive actionable insights from big data, enabling the team to make informed decisions that propel client success. Moreover, his commitment to team-building leadership has fostered a collaborative environment that encourages creativity and innovation among team members, ultimately enhancing the overall effectiveness of marketing strategies.
Liam's transition from the publishing side to the agency landscape has enriched his perspective, allowing him to bridge the gap between content creation and strategic marketing execution. His hands-on experience in mobile marketing and quality assurance ensures that campaigns are not only engaging but also deliver measurable results. As he continues to grow his team and refine their capabilities, Liam remains dedicated to pushing the boundaries of digital marketing, ensuring that Spark Foundry remains a leader in the ever-evolving media landscape.
Associate Director, Technology and Activation Group at Publicis Groupe in March 2025 to Present
Manager at Spark Foundry in May 2018 to March 2025
Director, Ad Operations at OUTSOURCED AD OPS LLC in January 2007 to January 2017
Ad Operations Manager at MediaSpan Group, Inc. in May 2006 to December 2006
Ad Operations Coordinator / Ad Operations Manager at MTV NETWORKS in January 2001 to January 2006
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Fordham University, Bachelor's degree
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DoubleClick
Analytics
Web Analytics
Online Advertising
Ad Serving
Mobile Advertising
Google Analytics
Mobile Marketing
New Media
Advertising
Social Media Marketing
Data Analysis
Big Data Analytics
Tableau
Programmatic
Header Bidding
Audience
Viewability
Audience Segmentation
Audience Measurement
Ad Tag Architecture
Project Management
Customer Service
HTML
Microsoft PowerPoint
Microsoft Excel
Finance
Jira
Quality Assurance
Microsoft Office
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Discover more about Publicis GroupeWhat is Liam Kersting email address?
Email Liam Kersting at [email protected], [email protected] and [email protected]. This email is the most updated Liam Kersting's email found in 2026.
What is Liam Kersting phone number?
Liam Kersting phone number is +19144208114.
How to contact Liam Kersting?
To contact Liam Kersting send an email to [email protected], [email protected] or [email protected]. If you want to call Liam Kersting try calling on +19144208114. (updated on September 02, 2024)
What company does Liam Kersting work for?
Liam Kersting works for Publicis Groupe
What is Liam Kersting's role at Publicis Groupe?
Liam Kersting is Associate Director, Technology and Activation Group
What industry does Liam Kersting work in?
Liam Kersting works in the Marketing & Advertising industry.
Liam Kersting Email Addresses
Liam Kersting Phone Numbers
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