Leon Horst

Leon Horst currently serves as the Global Export Manager for Helly Hansen’s Workwear division, where he plays a pivotal role in expanding the brand’s international footprint across diverse markets. In this strategic position, Leon is responsible for overseeing export operations to regions including Montenegro, Albania, Serbia, Australia, New Zealand, the Middle East, Asia, and Africa—areas where Helly Hansen does not yet have a local entity or established presence. His role involves developing tailored go-to-market strategies, managing complex international sales processes, and fostering strong relationships with key distributors and partners worldwide.

With a robust background as a Key Account Manager and extensive experience in B2B and B2C sales within the apparel and fashion industry, Leon leverages his expertise in customer service, product management, and new business development to drive growth in emerging markets. His skills in coaching and sales management enable him to lead cross-functional teams effectively, ensuring alignment with global sales objectives and customer needs. Leon’s deep understanding of product development and management allows him to communicate the value propositions of Helly Hansen’s innovative workwear solutions, tailored to the specific demands of each region.

His strategic approach emphasizes building sustainable partnerships, optimizing sales processes, and identifying new business opportunities that align with the company’s growth ambitions. By combining his international sales acumen with a keen understanding of industry trends and customer requirements, Leon Horst continues to elevate Helly Hansen’s global presence, ensuring the brand’s reputation for quality, durability, and performance resonates across diverse markets worldwide.