Lejla U

Lejla U. currently serves as Co-Founder and Project & Product Manager at SooMore GmbH, where she plays a pivotal role in transforming the landscape of digital tools for the skilled trades industry. Leveraging her background in business psychology, Lejla seamlessly integrates strategic vision with operational excellence, ensuring that innovative solutions are both user-centric and scalable. Her leadership in scaling SooMore’s digital B2B platform from inception to over 25,000 listed products exemplifies her expertise in building robust, automated systems that enhance supply chain efficiency and product visibility for trades professionals.

A key highlight of her work involves implementing AI-driven workflows that significantly boost user conversion rates and streamline customer journeys, demonstrating her proficiency in digital strategy and cutting-edge technology integration. Lejla’s ability to manage stakeholder relationships effectively—ranging from industry partners to internal teams—ensures alignment with business goals and fosters sustainable growth. Her experience in rebranding initiatives, such as the comprehensive overhaul for Energie Schwaben, underscores her capacity to lead complex projects that elevate brand positioning and market presence.

With a keen understanding of social marketing, media planning, and project management, Lejla employs a holistic approach to product development and market expansion. Her expertise in Arbeitspsychologie (work psychology) and Verbandorganisation (association management) further enriches her strategic insights, enabling her to craft solutions that resonate with both users and industry stakeholders. Ultimately, Lejla’s innovative mindset, combined with her ability to execute practical, scalable strategies, positions her as a driving force in digital transformation within the skilled trades sector.