Leelee Yap
Senior Director (Communications & Engagement) at Methodist Welfare Services | Singapore
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Leelee Yap currently serves as the Senior Director of Communications & Engagement at Methodist Welfare Services (MWS), where she plays a pivotal role in shaping the organization’s public image and fostering meaningful stakeholder relationships. With over 15 years of senior management experience in the non-profit sector, Leelee leverages her extensive expertise in strategic communications, brand management, and fundraising to advance MWS’s mission of providing compassionate care and support to vulnerable communities. Her leadership encompasses overseeing corporate communications, marketing strategies, and engagement initiatives across a diverse network of 22 centres and programmes, including nursing homes, destitute homes, family service centres, childcare facilities, youth hostels, and senior activity centres.
A key focus of Leelee’s role involves developing integrated marketing campaigns and leveraging data analysis to optimize donor engagement and volunteer management. She has successfully led numerous high-impact fundraising campaigns and events, which have contributed to doubling the organization’s donations and strengthening its financial sustainability. Her expertise in charity governance and corporate social responsibility ensures that MWS’s communications align with its core values and compliance standards, fostering trust and transparency among stakeholders.
Leelee’s strategic approach also emphasizes leveraging press releases, direct marketing, and digital platforms to enhance brand visibility and community outreach. Her ability to manage multi-channel communication plans and coordinate cross-functional teams has been instrumental in elevating MWS’s profile and expanding its donor base. Through her leadership, Leelee Yap continues to drive innovative engagement strategies that support MWS’s vision of creating a caring and inclusive society.
Senior Director (Communications & Engagement) at Methodist Welfare Services in February 2014 to Present
Senior Associate Director at National Council of Social Service (NCSS) in April 2012 to January 2014
Assistant Director, Communications & Planning (Community Chest) at National Council of Social Service (NCSS) in August 2009 to March 2012
Marketing Manager (Food Business) - Regional at Fraser & Neave Holdings Bhd (F&N) in April 2008 to July 2009
Vice President Marketing at Electrolux in October 1995 to September 2003
Country Manager, Singapore at Mars in May 1994 to August 1995
Brand Manager at Unilever in August 1990 to December 1993
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National University of Singapore, Bachelor of Social Sciences (Honours)
National University of Singapore, Bachelor of Arts
National Junior College
Raffles Girls' School
AIC-SMU Insight Leadership Programme, October 2026
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Nonprofit Management
Fundraising
Branding & Identity
Corporate Communications
Advertising
Creative Writing
Marketing Strategy
Event Management
Social Media
Public Relations
Brand Management
Press Releases
Marketing
Market Research
Direct Marketing
Proposal Writing
Nonprofit Organizations
Market Planning
Content Development
Event Planning
Business Development
Budgeting
Strategic Planning
Media Relations
Online Marketing
P&L Management
Crisis Management
Account Management
Social Services
Internal Communications
Corporate Governance
Digital Marketing
Risk Management
Data Analysis
Corporate Social Responsibility
Strategic Communications
Management
Communication
Volunteer Management
Community Engagement
Campaign Strategies
Donor Management
Campaigns
Nursing Homes
Charity Governance
annual reports
Corporate Partnerships
Partner Relationship Management
Resource Mobilization
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Discover more about Methodist Welfare ServicesWhat is Leelee Yap email address?
Email Leelee Yap at [email protected]. This email is the most updated Leelee Yap's email found in 2026.
How to contact Leelee Yap?
To contact Leelee Yap send an email to [email protected]. (updated on March 09, 2025)
What company does Leelee Yap work for?
Leelee Yap works for Methodist Welfare Services
What is Leelee Yap's role at Methodist Welfare Services?
Leelee Yap is Senior Director (Communications & Engagement)
What is Leelee Yap's Phone Number?
Leelee Yap's phone +44 ** **** *303
What industry does Leelee Yap work in?
Leelee Yap works in the Non-profit Organization Management industry.
Leelee Yap Email Addresses
Leelee Yap Phone Numbers
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